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Piramal Consumer Products Division ropes in Ajay Devgn for brand ‘Tetmosol’

Piramal Pharma Limited’s Consumer Products Division (CPD) today announced its association with popular Bollywood actor Ajay Devgn, for its flagship brand, Tetmosol. Tetmosol is a medicated skin-care soap used in the treatment and prevention of skin infections. Piramal Pharma is now strengthening the brand offering by introducing Tetmosol Dusting Powder and increasing its media investments subsequently.

Tetmosol soap has proven its mettle in the market over the last two decades, now with the new offerings, it is well poised to follow a similar path with its strong brand proposition, ‘Tetmosol Roz Lagana Aur Skin Infections Ko Duuuuuurrr Bhagana.’The brand extension is in line with Piramal Pharma’s aim to double the CPD revenue in the next two years.

Nitish Bajaj, CEO, Piramal Consumer Products Division said, “As we enter the next phase of growth, we are excited to work with Ajay Devgnto promote Tetmosol to our consumers across India and enhance our reach. Owing to the tropical climate, India has a high incidence of skin infections and therefore we have introduced two new product offerings with Tetmosol Dusting Powder and Tetmosol Plus Cream that caters to all skin infection problems.  Ajay Devgn has established himself as one of India’s most popular actors with his fierce performances and resonates very well with our decades-old brand.”

Speaking on his association with Piramal’s Tetmosol brand, actor Ajay Devgn said, “Skin infections have emerged as a perennial issue in the country today given the changing weather conditions, pollution and hygiene problems. I am pleased to endorse the Tetmosol range of skin infection products that keeps these skin infections at bay. With its deep understanding of consumer needs Tetmosol has a range of effective solutions for various skin problems and has gained consumer’s trust over the last two decades”.

Tetmosol has expanded its retail footprint in India to three lakh chemist stores. Being the preferred doctor prescribed brand for skin infections, Tetmosol hopes to strengthen its position in the medicated soap industry. Currently, the brand’s products include soap bars, dusting powder, and medicinal cream.

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