Locus, a global logistics technology company that solves for final mile efficiency with its end-to-end platform solution, has appointed Anusha Yomahesh as Director – Brand and Content Marketing, and Anshu Singh as Vice President – Human Resources.
As Locus scales and expands exponentially in North America, Europe and South-East Asia, Anusha will oversee all aspects of its brand growth and operations including reputation management, brand influence, thought leadership, influencer marketing, media relations, event marketing, C Suite advocacy, and employer brand. She is a brand and communications marketer with over 12 years of experience in building and scaling B2C and B2B brands across industries like Media, Luxury Retail, Information Technology, and SaaS.
Anusha believes that crafting strategic, integrated and ‘human’ brand experiences across the customer journey is foundational to her role. “I’m thrilled to join Locus and its talented leadership team at such a pivotal point of its evolution and growth journey. It’s exciting times at Locus and I am elated to be a part of this first-principle-thinking, deep-tech company that is disrupting final-mile logistics tech, and creating meaningful impact to its customers and end-consumers. I firmly believe a brand’s superpower lies in its purpose and authenticity, and I look forward to the opportunity to shape and scale a global brand that is committed, thoughtful, sustainable, and relentless in its pursuit to enable final mile efficiency. “
In her leadership role as Vice President – Human Resources, Anshu Singh will anchor the people strategy globally Locus’ ever-growing team. She is passionate about people development and enabling transformational changes through culture and talent management. A veteran HR professional with close to two decades of experience, Anshu has worked across IT, Life Sciences, BFSI and Consulting industry with leading Indian and multinational brands, spanning across all functional areas of HR.
“I am delighted to be a part of a fantastic team at Locus. Its talent pool is ambitious, highly talented, and driven. It is fascinating to see how the team has swiftly grown over the years while still keeping its original DNA intact. Locus is ‘team-first’ and I am excited to explore new ways to connect with the team and help them harness their collective potential to achieve new heights”
Anshu believes in mutual respect and individual rights as core to living well. She believes that not just gender diversity, but diversity in thought processes and life experiences are what create truly inspirational teams. Prior to Locus, Anshu has had stints with TeamLease Services, ICICI, ING, Novo Nordisk India, and Zapr Media Labs.
Last year, Locus raised $50 million in Series C rounding of funding led by Singapore’s sovereign fund – GIC and Qualcomm Ventures along with participation from existing investors.