Lenovo, the global technology powerhouse, today launched a new digital campaign, ‘Pixel Deficiency’, aimed at strengthening awareness of its monitor portfolio in India. The four-part film series aims to shift consumer perception beyond Lenovo’s strong association with laptops and position the brand as a credible choice in the monitors category. The campaign’s 45-second hero film, built…
Global apparel retailer UNIQLO today announces Indian cricket icon Jasprit Bumrah as its brand endorser in India. The partnership kicks off with the launch of a new campaign starring Jasprit that captures the essence of UNIQLO’s LifeWear philosophy – clothing designed to make everyday life better through simplicity, quality, and comfort. Speaking about the new…
Celebrating the spirit of togetherness and shared joy, Parle-G has unveiled a special Ugadi film for audiences in Karnataka, AP and Telengana. Created in Kannada and Telegu, the film captures the warmth of the festival while bringing alive a timeless message – that life, like Ugadi’s traditional Bevu Bella, is a blend of both sweetness…
Indian Premier League (IPL) franchise Punjab Kings announced Jaypee, a leading Indian brand in premium household and kitchenware products, as the team’s Official Sponsor ahead of the upcoming season. The partnership brings together two brands that share a commitment to quality, reliability and connecting with consumers across the country. Known for its wide portfolio of…
Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and…
Wondrlab, India’s platform-first marketing network, has been appointed as the communications partner for Audi India, following a rigorous multi-agency pitch across various networks. The mandate marks a significant win for Wondrlab, reinforcing its growing role as a long-term brand-building partner for marquee global brands. Under the mandate, Wondrlab will lead Audi India’s brand communication through…
Bengaluru, 14th March 2026: Mana Projects, a Bengaluru-based real estate developer known for its thoughtfully designed residential communities, has announced Bollywood actor Ranbir Kapoor as its brand ambassador alongside the unveiling of its refreshed brand identity. The association marks a defining moment in the company’s journey as it sharpens its focus on design-led living, sustainable communities…
At a moment when the global order is being recalibrated across geopolitics, technology and economics, the India Today Conclave returns for its 23rd edition on March 13–14, 2026 in New Delhi under the theme “Year of Breakthroughs and Breakdowns.” Widely regarded as the country’s most influential geopolitical and thought-leadership summit, the Conclave has, for over two decades, served as “The Intelligence Exchange”, a…
Home Credit India, announced the launch of its new brand campaign – #KahoEMIKoHaan. Rooted in the vibrant spirit of Holi and anchored in the brand’s philosophy of #ZindagiHit, the campaign seeks to transform India’s emotional relationship with credit from hesitation and doubt to confidence and smart financial choices. At the heart of #KahoEMIKoHaan lies a culturally resonant…
OpenAI has announced the appointment of Arvind KC as its new Chief People Officer (CPO), reinforcing its commitment to scaling responsibly as artificial intelligence reshapes the global workplace. KC joins OpenAI with extensive experience across leading global technology companies, including Roblox, Google, Palantir Technologies, and Meta. With a background that blends engineering expertise and people…
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