Interactive Avenues named Pranali Sarkar as AVP, Media Planning
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Interactive Avenues named Pranali Sarkar as AVP, Media Planning

Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Pranali will be tasked to scale up and add greater value to the current capabilities under the agency’s robust media planning function. With over 15 years in the industry, integrated media planning and strategy is core to Pranali’s…

ABP Live sees 269% increase in new users on Counting Day
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ABP Live sees 269% increase in new users on Counting Day

ABP Network’s digital platforms including ABP Live and the social media handles of ABP News and ABP Ganga showcases high viewer engagement on the recently concluded Election Counting Day in 5 state assembly elections. The interaction numbers have not just broken ABP Network’s past viewer engagement records, but have blown the competition away as it…

Viacom18 announces multi-format content platform ‘Fully Faltoo’ and artist-first digital label KaanPhod
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Viacom18 announces multi-format content platform ‘Fully Faltoo’ and artist-first digital label KaanPhod

Viacom18’s Youth, Music and English (YME) cluster has announced two new offerings. With short and long format content ranging across genres, multiplatform video content destination Fully Faltoo will appeal to Gen Z and Millennials everywhere. What’s more, KaanPhod, an artist-first label will serve as a platform to offer language-agnostic, music-centric content across digital as well…

Wavemaker India and Tata Tea Premium join hands to host World’s first Holi Party in Metaverse
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Wavemaker India and Tata Tea Premium join hands to host World’s first Holi Party in Metaverse

Tata Tea Premium today makes its debut in the metaverse world by hosting a first-of-its-kind Holi party on the platform. With this initiative conceptualized and designed by Wavemaker India, the brand becomes the first in the world to celebrate the colorful festival of Holi on a futuristic tech virtual platform. Upon entering the platform, consumers…

Lenovo named Ajay Sehgal as Executive Director of Commercial Business
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Lenovo named Ajay Sehgal as Executive Director of Commercial Business

Lenovo, a worldwide technology pioneer, has named Ajay Sehgal as executive director of India Commercial Business. Ajay, who will be based in Mumbai, will be responsible for driving development for Lenovo India’s Commercial PC & Smart Devices division as well as anchoring the GTM transformation for the Infrastructure Solutions and Service & Solutions businesses. Ajay…

Mamaearth’s parent company Honasa Consumer named Anuja Mishra as CMO
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Mamaearth’s parent company Honasa Consumer named Anuja Mishra as CMO

Honasa Consumer, parent company of Mamaearth, and The Derma Co., and the House of Brands for personal care has appointed Anuja Mishra as chief marketing officer. In her new capacity, Mishra will oversee the marketing strategy for Honasa Consumer group brands – Mamaearth, The Derma Co., and Bblunt. Mishra has led Brand Management, Innovation Strategy…

Platform9 named Vishwa Kapadia as Chief People Officer
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Platform9 named Vishwa Kapadia as Chief People Officer

Platform9, the world’s #1 open distributed cloud service, today announced the appointment of Vishwa Kapadia as its Chief People Officer. In this newly created role, Vishwa will spearhead people-centric programs that will build upon Platform9’s entrepreneurial culture while supporting its rapid growth in the cloud-native market where retaining and recruiting top talent is key for success. “Growing…

Bisleri’s Vedica appoints Dino Morea as their Brand Ambassador
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Bisleri’s Vedica appoints Dino Morea as their Brand Ambassador

Bisleri International Pvt. Ltd. launched Vedica, its natural mountain water in 2010. Vedica has now announced the appointment of actor Dino Morea as their brand ambassador. With the announcement, they also launched a unique Vedica glass bottle which put the spotlight on their design, unparalleled experience and brand message. The campaign with Morea shot at…

&Flix brings a superhero weekend filled with action and drama
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&Flix brings a superhero weekend filled with action and drama

&Flix is all set to give the viewers yet another ride with a binge of all their favourite superhero movies. The star packed weekend will start with the drama and fantasy thriller, Hancock at 10 AM. The movie starring Will Smith, Charlize Theron and Jason Bateman tells the story of Hancock, an ill- considered superhero…

Scaler strengthens its Leadership Team to accelerate business growth
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Scaler strengthens its Leadership Team to accelerate business growth

Scaler, a leading Bengaluru-based edtech start-up for up skilling students and working professionals, today announced the expansion of its leadership team with two key appointments, further strengthening its People and Culture Practice and Data analytics unit Akshay Raje, a 18+ year veteran in HR and People function, joins as Head of People & Culture, while…