The gaming industry already brings in more money than North American sports and movies combined, but it’s not stopping there. The booming gaming market, which is currently valued at $173 billion, is expected to top $200 billion in revenue by 2023 and to nearly double by 2027. Naturally, the high-profit margins seen in recent years…
K2 Communications Pvt. Ltd, India’s leading Public Relations agency, bags PR Mandate of K12 Techno Services Pvt. Ltd., a leading education service provider in India, as its official Communications Agency following a competitive multi-agency pitch. As part of the engagement, K2 Communications will work with K12 Techno Services pan India on the brand’s corporate reputation…
VDO.AI, a global advertising technology innovator with an active base of 1000+ publishers worldwide, has recently signed an annual contract for spearheading leading news platform India Today’s video monetization across premium desktop/mobile web traffic. This partnership between VDO.AI and India Today will help the latter to effectively monetize their website traffic and engage millions of its users…
Mobile Premier League (MPL), one of the world’s largest mobile esports and skill gaming platforms, has announced the launch of Great Indian Gaming League (GIGL), the country’s largest multi-sport online mobile gaming tournament, with a total value of Rs 2000 crore. The tournament, which will run from March 24th to May 29th, 2022 will see…
Swiggy has appointed Saurabh Nath as Head of Brand Marketing, according to his LinkedIn page. In his new position, Nath will be in charge of brand marketing for the Swiggy masterbrand and delivery operation. Nath was previously the Head of Marketing at OZiva, a D2C startup in Nutrition & Wellness, from August 2021. He was…
Verve Media has bagged the social media mandate for WelFra Investments, a financial services company. The mandate includes services like social media management, digital creative designing, content marketing, and ORM. As part of the mandate, the agency will focus on improving brand recall and driving digital footfall to WelFra Investments’ website with an integrated social…
Byju’s, an edtech firm, announced today the appointment of Majid Yazdani as Vice President at Byju’s Lab to propel and shape the future of education. Majid will be responsible for incubating new ideas and delivering breakthrough solutions throughout BYJU’S ecosystem of learning products at BYJU’S Lab, where he will be working on customisation and other…
N Dilip Venkatraman has been named Global Head, Media and Entertainment at Tech Mahindra. Venkatraman has over 20 years of expertise and a proven track record of innovation, execution, value creation, extending product offerings, expanding footprint, boosting revenues, and cost-cutting. He is one of India’s few media veterans with a track record of building successful…
Urban Company Salon At Home is back with a transformative 360-degree campaign featuring brand ambassador Kriti Sanon. Through a series of 3 films starring Sanon, the campaign celebrates women by giving them the beauty experience they truly deserve, stemming from a simple insight – until you try something new, you will never know what you can…
Ronit Baugh has been appointed GM and Head of Communications at Jet Airways. Baugh formerly worked as the Communications & Public Affairs lead at Oxford University Press. “Excited to share that I have taken up an interesting new post as General Manager & Head of Communications for Jet Airways,” Baugh stated on LinkedIn. I’m thrilled…
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