GNC India, a leading health and wellness company, has signed Indian cricketer Ravi Bishnoi as a GNC Brand Athlete. With this partnership, the company hopes to increase credibility in sports nutrition while also fueling the goals of aspiring athletes across the country with a scientific approach to ‘Live Well.’ GNC is a prominent global specialty…
Muthoot FinCorp, one of India’s leading non-banking financial companies and flagship entity of Muthoot Pappachan Group, also popularly known as Muthoot Blue, launched the ‘Mera Gold Loan, Mera Interest’ campaign with star India batter Virat Kohli. Kohli appears in three avatars in the three Television Commercials (TVC) along withother players of IPL side Royal Challengers…
Sports18, the network’s primary sports broadcasting channel, was launched today by Viacom18. The pay-TV channel, which will be accessible in SD and HD, will provide Indian sports lovers with the best-in-class content.Sports18 will be the new home of the FIFA World Cup Qatar 2022TM, NBA, LaLiga, Ligue 1, Serie A, Abu Dhabi T10, and premier…
India’s leading entertainment conglomerate Viacom18’s Youth, Music and English entertainment (YME) cluster has launched KaanPhod, an artist-first label and platform offering language-agnostic, music-centric content across multiple digital as well as major audio streaming platforms including Hungama, Wynk, Amazon Prime, Spotify, Jio Saavn, Resso and YouTube. KaanPhod, aims to be the number one destination for artist and…
FloBiz, India’s premier neobank for small and medium-sized enterprises, has announced the appointment of 80dB Communications as its public relations and communications partner. With the goal of increasing awareness and engagement, 80dB will implement an integrated communications campaign that includes public relations, industry associations, influencer outreach, and social media. FloBiz, founded in 2019 by Rahul…
The Q announced a refreshing new entertainment format with the introduction of a category-first genre defining time-band programming strategy during its prime time. As a part of this new strategy, The Q will programme to offer similar content and shows as per a pre-defined time band thus delivering a holistic genre-led content consumption experience. Keeping…
Praful Krishna has been named Chief Product Officer of Jio Haptik Technologies Limited, one of the largest conversational AI firms and a subsidiary of Reliance Jio Platforms (CPO). Praful will lead Haptik’s strategic vision and be the driving force behind the development of the company’s product suite in his new role. Praful has over 20…
Subhamay Mukhopadhyay has been appointed as Managing Partner, India, at mSix&Partners, GroupM’s newest outcome-based agency. He will succeed Saket Sinha, who will assume the job of Chief Growth Officer, mSix&Partners APAC, and will be located in the Singapore office. Subhamay will be in charge of accelerating mSix&Partners’ business growth in India and with its clients…
eBay Inc. announced the appointment of Eddie Garcia as Chief Product Officer. Eddie will lead eBay’s Core Product organization, building on the company’s tech-led reimagination to deliver a streamlined, world-class experience. Eddie will report directly to Jamie Iannone, eBay’s Chief Executive Officer, and will join the company on April 18, 2022. This role marks a…
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