The Alliance of Digital India Foundation (ADIF) has written to Alkesh Kumar Sharma, Secretary at the Ministry of Electronics and Information Technology, highlighting the rise of online scams due to fraudulent ads on Google search and urging adequate regulation of false advertisements to ensure the safety of Indians on the internet. In its letter, the…
MediBuddy, India’s leading digital healthcare platform, has launched a new campaign called #LabsFromHome, which encourages individuals to prioritise their health and develop the habit of preventative health-checkups through ultra simple at-home body test services. A TV commercial, outdoor billboards, and social media postings and articles will all be part of the campaign’s promotion across all…
This year, Kingfisher wanted to once again capture the mood and attention of the nation by announcing their IPL partnership with a brand-new campaign – ‘Spread the Cheer!’, having brought good times for consumers over the years. The campaign conceptualised by Wunderman Thompson Bengaluru inspires fans to not just cheer for their favorite team, but…
Bournvita Biscuits has launched a new campaign called ‘More Taakat To You.’ The campaign ‘More Taakat To You’ highlights the role Bournvita Biscuits can play in meeting the nutritional needs of children who desire to push themselves to do more. Speaking about the campaign Sunainika Singh, Director – Biscuits & Bakes, Marketing, Mondelez India said, “Since the launch…
As the Official Sponsor and Official Smartphone of the FIFA World Cup Qatar 2022, vivo confirmed its cooperation with the most prestigious international football competition. Vivo intends to link fans all around the world with the FIFA World Cup Qatar 2022TM, in line with the brand’s commitment to excellence. Vivo will use its rights to…
‘Health OK’, a multivitamin and minerals tablet from the house of Mankind Pharma, has launched a new digital film featuring brand ambassadors Anil Kapoor and Ranveer Singh. The second leg of the campaign #HealthOKTohSabOK highlights that multivitamins help in strengthening the overall health of the person and maintains energy levels. The digital film showcases the…
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QRCodeChimp, a QR code management platform, partnered with Titan Eye+ to support them in their eye health awareness initiative. Titan Eye+, one of India’s most trusted eyewear destinations, reaffirms its commitment to raising awareness of eye health issues by conducting over 130,000 eye screening tests in 24 hours on 21st April 2022. QRCodeChimp supported Titan…
Amit Haria has been promoted as Chief Financial Officer of Shemaroo Entertainment Ltd. (CFO). Amit was previously the Vice President of Accounts and Finance of Shemaroo and a significant member of the executive leadership team. Amit will be in charge of the company’s financial and business activities in his new position. Shemaroo has been associated…
Symphony Limited has enlisted the help of cricketers Harbhajan Singh and Shikhar Dhawan for a groundbreaking AI-led national initiative. For over 2,300 stores throughout India, the brand has worked with ReAI to generate hyper-personalized video films. This is the first time a brand has used artificial intelligence to start geo-targeting for each retailer in the…
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