Brooke Bond 3 Roses launches ‘Idhu Namma campaign’ in association with CSK

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Brooke Bond 3 Roses has debuted its new television commercial, Idhu Namma Tea(m), in which they collaborated with the IPL’s Chennai Super Kings for the 15th season.

The campaign uses the message ‘Idhu Namma Tea, Idhu Namma Team’ (It’s Our Tea, It’s Our Team) to connect with the audience by welcoming and trusting CSK’s new members.

The TV commercial begins with an old guy complaining to his wife about the new CSK team over a cup of chai, and when asked how the tea is, the old man responds that if the colour, flavour, and strength are all nice, it will be great. Similarly, if batting, bowling, and fielding are all good, what difference does the pitch make?

During the conversation, their grandson exclaims “it’s a wicket” in the first ball, prompting the old man’s wife to say, “See.” Our CSK team will never disappoint us, just as Brooke Bond 3 Roses tea never does. The campaign ‘Idhu Namma Tea, Idhu Namma Team’ emphasises the message of trust and confidence that Brooke Bond 3 Roses delivers by converting sceptics into believers.

Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, “Brooke Bond 3 Roses is South India’s most loved tea brand and an icon of Tamil Nadu. Being Tamil Nadu’s favourite tea, we are happy to partner with Tamil Nadu’s favourite tea(m), Chennai Super Kings, during this year’s IPL. Our Idhu Namma tea(m) campaign celebrates Tamilians’ love for 3 Roses tea and for CSK with lots of warmth and affection.”

Ajay Mehta, Sr. Vice President, Mindshare said, “With the IPL season, we took this golden opportunity to associate with Chennai Super Kings, a team that unifies entire Tamil Nadu and resonates well with the brand’s philosophy of togetherness. The films capture this in a light-hearted manner and that too over a cup of tea.”

The ad ends with the message ‘Idhu namma tea, Idhu namma team’ with an aim to connect with the CSK fans for whom their favourite team and their favourite tea are inseparable from each other.