Umesh Bopche has been named the new CEO of Cheil India’s digital agency, Experience Commerce.
Bopche will be in charge of putting Experience Commerce (EC) on a fast track to success. Experience Commerce will position itself as a holistic, full-service agency under his guidance, offering and developing new service lines and verticals for existing and new clients.
Through EC Studio, he will also be in charge of the live commerce practise and content/film studio for all Cheil clients, including Samsung.
Bopche has over 20 years of experience as a leader in the media, digital, content, technology, and internet industries, with a track record of strong retention, high growth, and building A+ talent teams.
Prior to joining EC, Bopche worked for top media and entertainment conglomerates such as Prime Focus Group, Times of India Group (Print), and Times Internet Ltd (Digital Business), where he was exposed to various aspects of traditional and new-age media while assisting brands in achieving their advertising and communication goals.
Tata Sky, ICICI, Dabur, Amazon, HUL, Big Bazaar, Marico, OPPO, Xiaomi, Tata Motors, Ford, TVS, ITC, Procter & Gamble, Emami, L’Oréal, Myntra, Soch, and Free Fire are just a few of the prominent brands with which he has worked.
On this new addition to the Cheil India family, Sanjeev Jasani, Chief Operating Officer, Cheil India said, “I am delighted to welcome Umesh into the family. Umesh is an astute & result-oriented business leader with good vision, exactly what Experience Commerce needs at the moment to continue its exponential growth in India. More importantly he is a good human being who is empathetic towards his people and can bring them together to rally towards a common goal. In my mind, Umesh is a perfect fit for the role. I am sure Umesh will play a crucial part in Cheil India’s growth trajectory in the years to come and make Experience Commerce one of the top digital agencies in India and the APAC Region. I wish Umesh the very best for this role as the CEO of Experience Commerce.”
“For an individual, two questions become important when making a career move – What can I give to this place, And what can this place give me? And when you’re able to determine a great synergy between the two, it feels like a eureka! That’s precisely what I felt during my interaction with Cheil Worldwide &, as I realised the potential within EC while accepting this role,” said Umesh Bopche.
“I am very excited with the task in hand to make EC one of the fastest growing company within the Cheil Worldwide network & look forward to this incredible ride.”