TTK Prestige challenges gender roles in the kitchen on Mother’s Day with #CookingHasNoGender
TTK Prestige has launched a new campaign on Mother’s Day that echoes its progressive views of gender roles in the kitchen. Titled #CookingHasNoGender, the campaign conceptualised by 22feet Tribal Worldwide intends to make Indian kitchens gender-neutral by bringing men into the fold. The campaign features the first film of many and talks about cooking as…