Crayons Advertising, India’s largest independent advertising agency, has partnered with Croma to help them conceive and drive the next phase of their exponential growth, while keeping customers at the forefront of their strategy and execution.
Crayons Advertising was chosen after a multi-agency proposal for their new approach to creative ideation, which was supported up by outstanding strategy and planning. Crayons has been tasked with re-imagining the Croma brand in a dynamic landscape to set it apart in a highly saturated communication arena, with Croma’s strong aim to become the country’s number one Omnichannel electronics shop. Croma and the agency will collaborate closely to find innovative ways to bring the brand to life in an interesting way.
Croma is trying to strengthen its omnichannel footprint, thus the scope of work is looking forward. The creative mandate will be led by Crayons Advertising’s Delhi and Mumbai offices. To improve brand awareness and value, the agency will be in charge of integrated creative content production, strategy, and unique, impactful communication.
Speaking on the alliance, Shibashish Roy, Chief Business Officer, (eCommerce & Marketing) Croma – Infiniti Retail Ltd said :“We look forward to working together with Crayons Advertising in the coming year to further build on the Croma brand.”
Regarding the exciting possibilities of the future, Samir Datar, Chief Strategy Officer, Crayons Advertising said: “We are delighted to partner with Croma in its endeavour to be THE DESTINATION for all things tech. With technology so embedded in our lives, it is the right time to build the brand further. The process for selecting the agency and the brief itself was exciting. The energy of the entire Croma team is so infectious and we look forward to working with the team to create communication that infuses this energy into the brand.”
