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Lexar on-boards Advent PR as its strategic brand communication partner

Lexar Co., Limited, a global leader in flash memory solutions, has appointed Advent Public Relations, a research-based public relations firm, as its strategic brand and digital communication partner. Advent PR’s responsibilities include developing and implementing a phased integrated communication channel strategy aimed at expanding and reinforcing the company’s leadership position in India, as well as generating customer interaction through digital and influencer marketing.

Talking about the development, Gaurav Mathur, Director, Lexar Co., Limited said “The rising demand for the low-cost storage solution across various applications is emerging as one of the key factors for the growth of flash memory solution industry in India and this is where we see a huge potential for Lexar to grow in the Indian market. To meet our vision and required goal, it is imperative to onboard an expert consultancy in the field of Tech Communication, who with their expertise could devise and implement the right brand strategy to enhance our presence across print, electronic, online, and social media. Advent PR met our criteria and we are elated to have them on board as our prospective communications partner.”

Kheman Kumar, Director, Advent Public Relations Pvt. Ltd. said “We are happy to announce as the recognized communications and digital partners for Lexar for the Indian market. Advent Public Relations as an agency is committed to understanding the client’s needs and delivering the best. We look forward to working closely with the brand’s marketing team and designing result-driven strategies for the brand which shall boost & achieve brand objectives.”

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