CleverTap, the premier retention cloud, has recruited Honey Bajaj as SVP and Global Chief of Consumer Experience to its core leadership team. Bajaj will lead CleverTap’s broad programme to help businesses redefine customer experience and realise the “Art of Possible” in this role. Bajaj is a design strategist, innovator, and social entrepreneur who has worked…
John Jester has been named Chief Revenue Officer of Veeam Software, a supplier of backup, recovery, and data management solutions. Jester will be in charge of Veeam’s go-to-market strategy, ensuring the company’s position as the leading provider of modern data protection solutions for cloud, virtual, physical, hybrid, SaaS, and Kubernetes. On Monday, May 2nd, actor…
Geetika Bangia has been named Head of Corporate Communication for India by Stryker, a leading global medical device company that offers innovative products and services in healthcare. Geetika will be in charge of both internal and external communications in this position. She has almost two decades of expertise in the healthcare, consumer technology, automotive, and manufacturing industries.
Vineet Singh has been named Chief Marketing Officer (CMO) of Mercer|Mettl, a global leader in talent acquisition and skill evaluation. Singh will head the company’s marketing and customer interaction responsibilities, as well as grow its global reach. Vineet plans to provide product-led growth with revolutionary marketing process automation and omni channel digital marketing tactics. To…
IKEA recently launched an integrated campaign in Mumbai with an aim to encourage Mumbaikars to visit the IKEA stores in Worli and Navi Mumbai called ‘TRIP KIYA TO IKEA’. The campaign positions the IKEA stores as the most exciting retail destination in Mumbai that one should visit. With 8000+ products sprawling across 4.3 lakh sq.ft,…
Hush Puppies, a US-based footwear and lifestyle brand, has recently launched a new 360-degree campaign called “Neo Casuals for Neo Leaders” by Bata India, which retails and marketing the brand. The campaign is an important component of Hush Puppies’ bigger story of reinforcing the brand’s position as a premium, contemporary brand that caters to the…
V Spark Marketing, a boutique and prominent Brand Management firm in Delhi NCR, has won the Trucknetic digital communications contract. Trucknetic’s digital and brand makeover will be handled by the organisation, which will build strong communication networks to promote public engagement. Trucknetic is an online platform that offers all types of vehicles for FTL and…
According to numerous media sources, Google has appointed Archana Gulati, a former joint secretary at Niti Aayog, as the head of public policy in India. Until March 2021, Gulati was in charge of digital communications policy at the senior government research tank. Prior to that, from 2014 to 2016, she was the chief of the…
Connect OOH and Publicity Parlour have been awarded Vadilal Group’s OOH media business. The month-long pitch process was won by presenting the company’s exclusive planning tools, extensive data and analytics, and technological capabilities. Vadilal’s OOH media, strategy, planning, procurement, negotiation, and implementation would be managed by the agencies. Vadilal is striving to expand its presence…
DDB Mudra Group has appointed Aniruddha Deb as Executive Vice President & Head of Business – North. In his new role, Aniruddha will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide in the North office. He will report to Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group. In his 19+ years of…
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