Sanya Malhotra has been appointed as brand ambassador for certain private brands by Shoppers Stop, India’s leading premium fashion and beauty destination, to further underline the importance of their Private Brands as a strategic pillar. This aligns with Shoppers Stop’s aim of increasing female shopper involvement while also expanding their private label inventory.
Sanya’s upbeat, friendly, welcoming, and energetic demeanour fits Shoppers Stop’s brand strategy perfectly. Sanya’s social presence, as well as her humorous and joyful personality and style quotient, will enable Shoppers Stop interact more effectively across geographies through its Private Labels.
Speaking on the association, Mr. Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop said, “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our Private Brands share. We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”
Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its Private Brands, is to authentically connect with my fans with the style that I believe in. I am super excited to partner with Shoppers Stop. This is a brand I have grown with and loved. I’m happy associating with them for their private labels. I look forward to showcasing their best collection for the year.”
