WOW Skin Science, a leading D2C beauty and wellness brand, has named Mrunmay Mehta as Chief Operating Officer for its Indian and international operations. Mrunmay will work closely with the company’s co-founders and major investors to create the company’s vision and accelerate growth at WOW Skin Science. Mrunmay will oversee online and offline GTM, D2C platform CX and growth, performance and brand marketing, finance, supply chain, customer service, HR, and foreign expansion.
Mrunmay comes to WOW Skin Science after a four-plus year stint as the Category Leader (General Manager) for Amazon India’s Beauty, Personal Care, and Luxury Beauty businesses, where he led cross-functional teams in category management, customer experience/product development, digital & content marketing, brand/vendor relations, store merchandising, and overall strategic planning and P&L delivery. Mrunmay previously worked at Unilever as the Director of Beauty & Personal Care Strategy for South Asia. He held several positions at Unilever, including brand innovation, brand building, and P&L/General Management, and was instrumental in reviving mass brands like Lifebuoy and Breeze, as well as driving accelerated penetration growth for premium brands like Dove, Pears, and Axe. He has also worked for Godrej Consumer Products Ltd, where he held positions in sales and marketing.
Speaking about his new role, Mrunmay Mehta, said, “I have observed WOW Skin Science evolve over the last 5+ years into one of the largest D2C success stories in the Beauty & Wellness space. The team operates with intense customer-obsession, bias for action and capital frugality. I am thrilled to join the team at a time when technology is transforming how customers discover and buy brands. Together, I look forward to building a great leadership team as well as a high-performance culture as we expand as an organization.”
Adding to this, Manish Chowdhary, Co-Founder, WOW Skin Science said, “We are delighted to welcome Mrunmay to the WOW family. With his experience in FMCG and e commerce as well as his deep expertise across marketing and business leadership, he will help lead the organization in its next phase of evolution and growth. This also marks a key milestone in the institutionalization of the company where Karan & I as founders will work closely with Mrunmay and our cross-functional leadership team in our journey as a new age, multi-locale FMCG organization.”
