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Bonn Group ropes in Sonam Bajwa as brand ambassador for its Americana range of biscuits

The Bonn Group, an Indian bread and bakery products company, has appointed actress Sonam Bajwa as the brand ambassador for its Americana premium biscuits. The actress will promote the Americana cookie line on various multimedia platforms as part of this partnership.

Amrinder Singh, director of Bonn Group of Industries, said, “We are exhilarated to welcome Sonam Bajwa into the Americana family. She is a brilliant actor and has recently built a strong fan-base with her amazing talent and back-to-back hit movies. Sonam has associated with us when we aggressively expand our manifestation and operations. I believe her charm and vibrant personality will certainly add more value to our brand.”

Reflecting further, Singh said that Americana’s premium digestive range of biscuits is made up of whole wheat for easy digestion and a happy gut. The brand also has a whole wheat multigrain cracker in its healthy product range.

He stated, “Americana is the market leader in the coconut biscuit segment in North India. Americana has become a leading brand with the stakeholders’ joint efforts, including all the valued customers.”

Commenting on joining the Americana community, Sonam Bajwa said “Taste Jo Karde Deewana’ is an innovative campaign I am associated with and goes quite well with the Unique Selling Proposition (USP) of the biscuits range, which offers both quality and taste. The company has a decent range of premium biscuits in its product portfolio that is delectable yet affordable. Being a part of Americana’s growth will be an enthusing journey that I’m looking forward to.” 

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