Godrej aer, a bathroom, car and home fragrance brand, unveiled a new TVC campaign, ‘if bathrooms could talk’ for Godrej aer power pocket, its amazing range of bathroom fragrances. The campaign emphasizes that if bathrooms could indeed talk, they would only ask for Godrej aer power pocket due to its great fragrance that lasts up…
Cheil India, a major private marketing solutions firm, has appointed Vikas Chemjong as its new Chief Creative Officer (CCO), with effect from May 17th, 2022. Chemjong will work closely with the company’s executive team to help develop and implement the creative vision, strengthen creative capabilities, drive the appointment of fresh talent, and guide new business…
Meta has appointed Satinder Bindra as Policy Communications Director APAC. He was previously a Business Advisor at ShowReel, where he built procedures for maximising the social, environmental, and development impact of ShowReel technology. “I’m thrilled and pleased to share that I’m starting a new position as Policy Communications Director APAC at Meta!” he wrote on…
CoinDCX, an Indian crypto exchange, has announced the creation of CoinDCX Ventures, an investment effort that will fund early-stage crypto and blockchain firms, bolstering India’s digital asset ecosystem and speeding up the digital economy’s transformation. The initial fund is estimated to be worth Rs 100 crore, with funds coming entirely from the company’s financial sheet…
With an aim to better serve an increasingly strategic customer segment, Frost & Sullivan has appointed Robin Joffe as Partner-Managing Director of its Middle East, Africa, and South Asia (MEASA) operations. He brings over 25 years of international business experience in market entry across Asia, the United States, and Europe. He has successfully designed, implemented,…
Schneider Electric, the leader in digital transformation of energy management and automation and IPL franchise Rajasthan Royals today announced bringing a one-of-its kind sustainable match to the cricket lovers. Rajasthan Royals pledged to be a Green Yodha and play a pivotal role in transforming cricket into an environment friendly game. A typical IPL Cricket match…
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SGA Growth Advisors (SGA), a leading value-driven and value-led consultancy business has won the Public Relations & Social Media, mandate for Nazara Technologies. Nazara Technologies is one of India’s most prominent gaming and sports media platforms, they have a presence in emerging global markets with offerings in interactive gaming, eSports, and gamified early learning ecosystems….
Leading merchant commerce platform, Pine Labs today announced it has roped in acclaimed actor Ayushmann Khurrana and released a new ad film with the Bollywood star. In this film, the actor depicts the simplicity of availing Pay Later EMI purchase option at offline stores powered by Pine Labs Point of Sale (PoS) terminals. Pine Labs…
The Bonn Group, an Indian bread and bakery products company, has appointed actress Sonam Bajwa as the brand ambassador for its Americana premium biscuits. The actress will promote the Americana cookie line on various multimedia platforms as part of this partnership. Amrinder Singh, director of Bonn Group of Industries, said, “We are exhilarated to welcome Sonam Bajwa…
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