Cheil India, a major private marketing solutions firm, has appointed Vikas Chemjong as its new Chief Creative Officer (CCO), with effect from May 17th, 2022. Chemjong will work closely with the company’s executive team to help develop and implement the creative vision, strengthen creative capabilities, drive the appointment of fresh talent, and guide new business creative efforts.
Vikas has worked with some of the greatest advertising firms and creative minds in the country over his twenty-four years in the industry. Vikas worked at Ogilvy for 15 years before joining Cheil. In addition, he has worked for Publicis, Bates, Capital, Saatchi, and Rediff in various positions. From automobiles to colas, milk to cellphones, fashion to fast food, air conditioners to airlines, Vikas has shaped some of the most well-known brands, including Motorola, Mother Dairy, Max Life Insurance, Limca, Vistara, Philips Lighting, Pizza Hut, and Taco Bell. For his work, he has garnered numerous accolades and honours at major national and international advertising festivals.
Speaking on Vikas’ appointment, Sanjeev Jasani, Chief Operating Officer, Cheil India said “It gives me great pleasure to welcome Vikas into the Cheil family. I am delighted to work once again with Vikas and recreate some magic like we did in the past. Vikas is an ideas’ person, but above all he is a great human being and is a perfect fit for Cheil India. I have no doubt that he will be instrumental in bringing people together, creating an inclusive atmosphere and delivering great work.”
Vikas Chemjong said “The sheer size, scale and structure of Cheil coupled with its vision and ambition were some of the key reasons that got me excited about the agency. And about how I plan to approach the new role, it’s not by changing a lot of things as much as reminding people about the old way of doing work (in this new age of platforms) – by making more and more trips to the altar of the idea. That’s the only way to make the work, the brands and in the process the agency stand out amidst the din of social clutter!
“And equally important is having a great time doing that great work. Else we will only add to the industry trend of chronic ulcers, rising cortisol levels and people growing a beard before riding off to the hills without a forwarding address”, he added.
