National Payments Corporation of India has partnered with the Indian rap icon Badshah to curate a song to promote the UPI AUTOPAY feature. The rap anthem ‘Life Hai Wow’ is inspired by the company’s overarching mission of helping improve people’s lives with innovative payment solutions. The campaign is an extension of NPCI’s long-standing UPI Chalega…
Mohalla Tech has appointed Udit Sharma as chief revenue officer for its social media platforms Sharechat, Moj and TakatakDev Kakkad has been hired by CloudTailor, a direct-to-consumer business that offers fashion solutions and personalised tailoring for women around the world, to lead consumer activation and brand partnerships. Dev has over 10 years of expertise and…
RummyCircle, India’s largest online skill gaming platform, today announced the launch of two new TVCs featuring its brand ambassador and Bollywood Superstar Hrithik Roshan. The new TVCs are built on brand’s successful campaign “Raho Ek Kadam Aage”, highlighting the company’s vision to redefine online rummy and skill gaming in India. The new ads are based…
Pushpendra Singh, a co-founder of Fandawm, has been named the company’s Chief Product Officer at Viacom18 Sports. He previously co-founded Fandawm, a firm for the creator economy and short-video production. He announced his appointment in his LinkedIn post that read, “Super stoked to announce my new stint as Chief Product Officer at Viacom18 Sports. With IPL digital media…
One of the top advisory consultant firms, SGA Growth Advisors (SGA), has been awarded the PR and social media contract for RENÉE cosmetics, a well-known cosmetics line in India created exclusively for Indian women. The company is passionate about developing a wide selection of affordable, cutting-edge, and practical goods that have sparked a revolution in…
Amit Ranjan, a seasoned leader, has been appointed as the new Product Head at UOLO, an EdTech company that connects schools, parents, and students. In his new position, Ranjan will oversee the product’s technological development and strategy, concentrating on raising teachers’ productivity while also sustaining parents’ and students’ ambitions and involvement. Ola, Careem, Unicommerce, and…
Rahul Mishra has been promoted to lead the organization’s Web 3.0 projects by Indian M&E player Shemaroo Entertainment. Since 2018, Rahul has served as Shemaroo’s Head of Marketing. He has been crucial in helping the company’s many consumer-facing businesses establish their identities. He was essential to Shemaroo’s shift from a B2B to a B2C new-age…
Manish Agarwal has been promoted to Chief Marketing Officer by Ed-Tech player PrepInsta, where he also now holds the title of Co-Founder. Agarwal, who previously oversaw the brand’s commercial growth, will now now oversee its marketing initiatives. The change comes in response to the brand’s recent declaration that it would aggressively expand its network of…
Shruti Seth, the host of Women Like Her on Discovery Channel and TLC, takes viewers on a journey of passion and goals from a woman’s perspective. Four outstanding women share their tales of greatness and tenacity. These women have been redefining the passion for women’s empowerment. The chat show sees guests share their moments of…
The 100-year-old Indian pain relief brand Tiger Balm’s internet responsibilities have been transferred from Gardenia Cosmotrade LLP to BC Web Wise. With a keen eye on the future of digital marketing, the agency will steer the brand’s positioning and awareness for its whole line of goods and assist in gaining more market share in the…
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