UpGrad, an Edtech business, has announced the appointment of Rakesh Raju as the Director of Brand Marketing in an effort to bolster its executive team.
Rakesh’s new position at upGrad will require him to develop go-to-market plans and spearhead high-impact marketing campaigns in order to further solidify the brand’s identity across online and offline channels.
Raju, an IIM Calcutta graduate with more than 12 years of professional experience, has managed a number of marketing portfolios in the FMCG and telecom sectors. In his most recent position with CavinKare, he started as a Senior Brand Manager, advanced to run the E-commerce division, and was then moved to a leadership position to oversee the Domestic business’s hair care portfolio. Prior to CavinKare, Rakesh had worked with Airtel as a Senior Product Manager for the Telecom and airtel money business verticals.
Welcoming Rakesh to his new role, Ankit Khirwal – Head of Marketing, upGrad said, “We are elated to have Rakesh Raju on board. His business prowess and experience in leading brands’ marketing efforts make him an ideal choice for upGrad, especially at a time when we are growing by leaps and bounds and such strategic hirings shall further help us to drive maximum campaign-performance efficiencies.”
“The timing couldn’t have been any better – I am excited to join upGrad at such an important business juncture. I’ve always admired the leadership and the brand from the other side and now is the time I get to work with them closely for creating a stronger brand niche within an overcrowded space. Driving impactful education for millions requires commitment, and I hope to use my acquired skills and knowledge in a most optimum way to strengthen upGrad’s stature as the ‘higher-Ed leader’ across levels,” concluded Rakesh.
