Ishita Dasgupta’s appointment as the National Head of Digital and Business Growth at BIG FM has boosted the organization’s national sales staff (West & South). Dasgupta’s new position will entail overseeing the expansion of BIG FM’s business and digital verticals across the radio network.
Dasgupta has worked in the media and entertainment industry for more than 17 years. She handled market expansion in her former position as Vice President – Digital Alliances & Partnerships at QYOU Media India Private Limited by leading the company’s digital sales strategy and creating cutting-edge IP solutions. She has previously worked for both print and television media businesses, including as ABP, TV9, and India News.
In her previous role as Vice President – Digital Alliances & Partnerships with QYOU Media India Private Limited, she oversaw market expansion by spearheading its digital sales strategy and developing innovative IP solutions. Prior to that, she has worked with Print & TV media companies including ABP, TV9 and India News where she set up the entire revenue function, sales strategy, revenue generation & customized brand solutions.
Sunil Kumaran, COO, BIG FM said, “In all Ishita’s previous roles, her contribution has been integral to the success that the brand has achieved. Given her vast experience in bringing together functions to deliver on the organisational goals, Ishita joins us at an opportune time as BIG FM endeavours to re-write its digital story. I am very happy to welcome Ishita to the team and look forward to exciting times ahead for the brand.”
Speaking about her new role, Ishita Dasgupta said, “I am delighted to join the team at BIG FM. With changing trends and shifts in consumption patterns, the relevance of radio continues to remain unmatched. It is a crucial time for BIG FM, as we focus on understanding and building capacity to grab headspace within the emerging niches of the digital world. I am confident that my experience and learnings over the past two decades will hold me in good stead as I lead the team into new arenas and scale revenues to meet our goals.”