Taapsee Pannu, who plays Mithali Raj in the Viacom18 Studios film Shaabash Mithu, a biography on the accomplished cricketer who also serves as the company’s brand ambassador, and Usha International have released a co-branded TV commercial.
The TVC has Taapsee Pannu portraying Mithali Raj’s path as a cricket player and makes a powerful brand integration between her hard work and the research conducted by Usha’s Collosal DLX Wet Grinder on how to produce a better batter.
Commenting on the launch of the TVC, Saurabh Baishakhia, President, Usha Appliances, said, “The co-branded TV commercial featuring actor Taapsee Pannu and the Usha Wet Grinder is so on-point with its ‘you have to work hard to make a better batter’ just like our powerful machine and Mithali’s inspiring journey as a cricketer. Mithali’s longevity and accomplishments as a cricketer is unmatched as is the superior batter quality and durability the Usha Wet Grinder that comes with an unmatched 10 year warranty.”
Shabaash Mithu is set to hit the screens on 15th July, 2022.