The third commercial in the “Shetty ke Car-Naame” campaign has been published by OLX Autos, India’s largest player in the used car market, along with Bollywood filmmaker Rohit Shetty and actor Sharman Joshi. The commercial is named “Ghoomti Hui Car.”
The third of a series of four commercials for OLX Autos focuses on the company’s value proposition of providing the “best price” for used cars and expresses the pleasant experience customers may anticipate when selling their vehicles to OLX Autos. The campaign videos are a hilarious spin on Rohit Shetty movie clichés, which frequently feature vehicles executing a variety of stunts and serving as the focal point of the narrative.
The new ad film titled – “Ghoomti Hui Car” plays on the trope of Rohit Shetty using cars that spin around or drift for an extended period of time often to mark the entry of an superstar actor in key scenes across his movies as demonstrated by Ajay Devgn’s entry in Singham. Rohit proposes the sale of the stunt car to Sharman Joshi, who portrays the role of an OLX Autos employee, who then delights him by offering the best price for the same.
The campaign conceptualized by Lowe Lintas Delhi once again resonates and showcases OLX Autos’ commitment to offering the “Best Price” on any car that a consumer may be keen to sell.
With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realizing the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aim at removing this information and access asymmetry with transparent evaluation process with no hidden charges, free inspection, seamless RC transfer and more.