The third commercial in the “Shetty ke Car-Naame” campaign has been published by OLX Autos, India’s largest player in the used car market, along with Bollywood filmmaker Rohit Shetty and actor Sharman Joshi. The commercial is named “Ghoomti Hui Car.” The third of a series of four commercials for OLX Autos focuses on the company’s…
Taapsee Pannu, who plays Mithali Raj in the Viacom18 Studios film Shaabash Mithu, a biography on the accomplished cricketer who also serves as the company’s brand ambassador, and Usha International have released a co-branded TV commercial. The TVC has Taapsee Pannu portraying Mithali Raj’s path as a cricket player and makes a powerful brand integration…
UpGrad, an Edtech business, has announced the appointment of Rakesh Raju as the Director of Brand Marketing in an effort to bolster its executive team. Rakesh’s new position at upGrad will require him to develop go-to-market plans and spearhead high-impact marketing campaigns in order to further solidify the brand’s identity across online and offline channels….
Ishita Dasgupta’s appointment as the National Head of Digital and Business Growth at BIG FM has boosted the organization’s national sales staff (West & South). Dasgupta’s new position will entail overseeing the expansion of BIG FM’s business and digital verticals across the radio network. Dasgupta has worked in the media and entertainment industry for more…
Disney+ Hotstar is all set to bring the OTT premiere of Kamal Haasan’s high-octane thriller film Vikram on 8th July, 2022. Written and directed by Lokesh Kanagaraj, the film stars Kamal Haasan, Vijay Sethupathi, Fahadh Faasil, Suriya in key roles. Anirudh Ravichander composed the soundtrack and score for the movie. Girish Gangadharan handled the photography, and…
Banijay, the independent producer and distributor, today announces the appointment of Rishi Negi as its new CEO for Endemol Shine India. Commencing his new position today, he will oversee the existing team, day-to-day affairs, and its productions. Negi joins from Banijay Asia, where, until now, he has served as Chief Operating Officer. There, he supported…
Sumit Saxena has been named president of revenue and strategy at Fashinza, an AI-driven B2B marketplace and real-time global supply chain for fashion designers and retailers. Sumit will focus on building the business in the Europe and UK markets at Fashinza, two of the company’s largest markets. In order to build up globally, Sumit will…
Sumita Singh has joined U.S. News & World Report as Senior Vice President and General Manager of Healthcare, U.S. News announced today. As executive leader of the Healthcare team, Singh is responsible for advancing the company’s mission of delivering actionable and trusted decision support tools and information to help consumers make important healthcare decisions. “Sumita…
SEO agency Capsicum Mediaworks bags the SEO mandate for Indian homegrown brand UrbanCart – an experiential brand known for its unique, inspired and functional products like home essentials, furniture and décor. The agency will focus on strengthening the brand’s presence through result-driven SEO solutions that will help expand their organic reach while creating a distinctive…
As part of its mission to “make money equitable for all,” Indian cryptocurrency investment firm CoinSwitch has named Ramesh Bafna as its chief financial officer. The company is transitioning into a wealth tech platform that focuses exclusively on cryptocurrencies. A seasoned executive with more than 18 years of experience, Bafna has overseen the financial workstreams…
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