HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co. that focuses on connected technologies for the automotive, consumer, and enterprise markets, has awarded its public relations account in India to 80dB Communications, an integrated reputation management advisory.
80dB Communications will be in charge of developing all public relations and external communications programmes aimed at highlighting the company’s innovations across its three businesses – Automotive, Lifestyle, and Digital Transformation Solution.
HARMAN began operations in India in 2009. Today, the company employs over 10,000 people across India.
“We chose to partner with 80dB Communications for their creativity, insights and an integrated communications approach. We look forward to working with them to create greater connections and engagement with our stakeholders and share more of our incredible brand stories”, said Jasleen K Makker, senior director, corporate communications HARMAN India & DTS.
Kiran Ray Chaudhury, co-founder and joint managing director, 80dB Communications said, “We are thrilled to begin this exciting journey with HARMAN and look forward to this partnership to manage their strategic communications”.
