Taskmo, Quess Corp. backed, an on-demand Gig Tech platform has witnessed over 66% rise in gig work during the month of June this year. As many as 5 lakh gig tasks were offered during the month compared to 3 lakh gig work in May this year as Fintech and E-Commerce companies started preparations for the…
Miholearn, which has brought a revolution in the world of Technology-driven Learning, has unveiled a new brand identity. Henceforward, the company will be known as Miho. Along with the change in name, the company has also unveiled a brand new logo. The rebrand comes at a time when the company purposefully shifting its position from…
Digital lending fintech platform, LoanTap, has announced a business collaboration with Muthoot Finance. This co-lending partnership will enhance the reach for Muthoot finance to the millennial audience by leveraging LoanTap’s technology and sourcing strength. Apart from the partnership with Muthoot Finance, LoanTap is already working in collaboration with many other RBI-registered NBFCs in a co-lending…
India’s fastest-growing D2C furniture start-up brand Sleepyhead, announces Bollywood superstar Ranveer Singh as their first-ever brand ambassador. The brand plans to launch a 360-degree digital national campaign with the Bollywood icon to headline their pan-India expansion as a complete home lifestyle brand. Sleepyhead is a D2C furniture and home décor brand focused on bringing design-first,…
Gardenia Cosmotrade LLP has delegated digital responsibilities for the men’s grooming brand ‘Gatsby’ to BC Web Wise. The agency will be in charge of driving the brand’s positioning and awareness across its entire product line, as well as helping the company gain a larger share of the men’s grooming market. Mandom Corporation, Japan, owns Gatsby,…
Josh, India’s fastest-growing and most engaged short-video app, has announced a one-year strategic partnership with Deutsche Welle, Germany’s leading international broadcaster, to provide high-quality content to Josh users in engaging short-video format. Through this collaboration, DW hopes to expand its reach across Bharat with news and informational content by leveraging Josh’s Bharat-centric platform. The collaboration…
Social Neeti, a full-stack women-led digital marketing agency, has signed up with Gyan Jaipur, a jewellery brand, as their agency partner. Social Neeti will manage the brand’s digital marketing, ad campaigns, across all digital platforms, and conduct a thorough performance based analysis to optimise the brand’s presence across the digital platform. Gyan Jaipur, majorly deals…
Exxaro, the manufacturer of vitrified tiles in India has announced Bollywood actor Ajay Devgn as its brand ambassador. Exxaro Tiles is poised for a never ending and remarkable journey in the Tiles industry. It is equipped with state of the art infrastructure, comprising best of machinery and manpower. The brand is promoting the whole concept…
PROSE Integrated and its digital arm – Digital Tribe bagged the mandate for PR & Social media by UK based Swiss Traffalgaar Luxury Hotels. PROSE will handle public relations via traditional PR for the hyper local customers and influencer marketing for the millennial traveller. Digital Tribe is entrusted with end to end digital duties including…
L‘Oréal Paris, International beauty brand, joins hands with young entrepreneur, business woman and social activist, Navya Nanda. As a young woman entrepreneur working towards changing the landscape for women in India through her initiatives such as Project Naveli, Navya is an inspirational icon for today’s generation. As an advocate for women’s empowerment, gender equality an,d social justice…
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