In the heart of Chandigarh, Punjab, lies the dream home of India’s legendary cricketer, Yuvraj Singh. Behind the charming personality of the swashbuckler known for his flamboyant style, is his relentless work ethic. In the third episode of Asian Paints Where The Heart Is Season 6, viewers will get to see the warm and thoughtfully…
The Himalaya Wellness Company brand, unveiled a new TVC “#DrySkinFeelsBetterWithHimalayaCocoaButter”. It comes under their popular winter-care range emphasizing the importance of cocoa butter, wheat germ oil, and plant-based glycerin for calming and moisturizing the skin. The TVC positions Himalaya Cocoa Butter Intensive Body Lotion as a trustworthy moisturizer, highlighting the naturally derived ingredients that help…
Godrej Yummiez, a brand of ready-to-cook products from Godrej Tyson Foods, unveiled its latest campaign for its newly launched Godrej Yummiez Crispy Potato Starz. This unique star-shaped, crunchy snack, made with high quality potatoes using advanced Individual Quick Freeze (IQF) technology, keeps it fresh for a long time without any added preservatives. Conceptualized by The…
India’s leading media and entertainment agency, OML Entertainment, has announced the elevation of Tusharr Kumar as its Chief Operating Officer (COO). He will report to the CEO Gunjan Arya and be working closely with Gunjan across various businesses at OML, spanning content, creative, technology and talent. OML Entertainment is an original content and culture marketing firm that…
Voix Digital, an integrated digital marketing agency based in Mumbai, has won Aditya Birla Capital’s digital mandate for Aditya Birla Sun Life Insurance. With this association, Voix Digital aims to further build Aditya Birla Sun Life’s digital presence, including social media management, community building, and digital campaign strategies. Suruchi Khandelwal, Founder of Voix Digital, said,…
Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate funds, has announced Amitabh Bachchan as their ‘Happyness Ambassador’. This is a unique, one-of-a-kind partnership with India’s biggest global superstar to provide customers with a ‘Har Din Kuch Naya’ experience. Amitabh Bachchan is one of the most iconic celebrities in India,…
Sanfe, an Indian women’s grooming business, has chosen Social Beat, the fastest-growing independent provider of digital marketing solutions in India, as its social media marketing partner. Sanfe’s social media efforts across brand and product categories will be strengthened by the relationship, and it will increase its reach and assure a strong standing among its target…
Abhijit Chitnis has been named the new Vice President of Brand Collaborations & Marketing at Urbane Premium, a well-known name in the luxury lifestyle market. Chitnis is a renowned thought leader in the hospitality business who has worked in the field for more than 20 years. The industry has recognised him for his excellent accomplishments…
Superdry has onboarded Bollywood actor KARTIK AARYAN as its newest brand ambassador for the Indian market. The campaign titled ‘YOU GOT THIS’, takes inspiration from anime animation to channel the consumers inner super-self. The photoshoot and film will run alongside a dedicated microsite, created as an extension of Superdry.in, to showcase key styles that are…
XYXX, a leading men’s premium innerwear and lifestyle label crafting apparel for the discerning Indian man, unveils their all-new #MyComfortZone campaign with brand ambassador, KL Rahul in a never-seen-before avatar that showcases him at his comfortable best. Putting an entirely new spin on what ‘comfort’ truly means, KL Rahul channels his most authentic, zen-like self…
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