Mensa Brands, India’s largest D2C House of Brands, has partnered with India Lifestyle Network and acquired MensXP, iDiva, and Hypp from Times Internet, leading destinations in the men’s lifestyle, women’s lifestyle, and influencer management spaces, respectively. The latest acquisitions will enhance Mensa’s digital brand-building capabilities and provide synergies in building a next-gen, digital-first consumer company….
Katrina Kaif has been named as the brand ambassador of packaged water brand Aquafina. The actress moves on from Slice, but continues to be a part of the Pepsico family. Speaking about the association, Katrina Kaif said “Hydration has always been a key area of focus for me. I’ve been wanting to do something in…
Hinduja Global Solutions Limited (HGS), a leading provider of solutions in digital consumer experience (CX), business process management (BPM) and digital media services, today approved the buy-back of ₹ 1,020 crores at a maximum buyback price of ₹ 1,700 (~29% to the 3-month volume weighted average price on NSE and BSE) per Equity Share payable…
Homegrown pet care brand Wiggles now steps up its festivities as Christmas nears. Staying true to its purpose and committed to building a pet and animal inclusive ecosystem. Ushering Christmas cheer and a season that particularly celebrates the ‘Joy of Giving’, #WinterWithWiggles encourages active participation from pet parents and non-pet parents and promotes a pet-inclusive Christmas…
Directed by popular Indian filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, the digital film ‘Yeh Kaun Sa Fest Hai Bhai’ highlights how Meta’s (formerly Facebook) apps – Facebook, WhatsApp and Instagram help people and communities progress. It is part of Meta’s ongoing ‘Where can’t we go together’ campaign that started earlier this year. Featured in…
Just like the national leadership can be a key factor for promoting agile marketing in a country, senior leadership too can set the tone for the organization and encourage an environment of experimentation and risk-taking, as well as provide guidance when necessary. Speaking at the 6th CII Marketing Leadership Summit 2022 titled – ‘Marketing Agility…
Sirca brings back the true meaning of celebrations with their brand-new campaign ‘This Festivity, Autograph Your Celebrations’by establishing that “Everyone celebrates the festivity but special are those which are celebrated together.”In today’s time, we are losing the essence of celebrating together with modern mediums of connectivity. Unarguably, it can never take over the happiness and the…
The Pune-based health and wellness start-up iThrive has launched a new Christmas campaign #SpreadTheSpiritofHealth. The film depicts people making positive health changes and resultantly inspiring their peers to do the same. It shows how a positive change made by someone can inspire another person, who then further inspires more people, thus creating a ripple effect…
Anmol Choubey has been named CEO of Heritage Novandie Foods, a partnership between Heritage Foods (India) and Novandie Foods (a division of Andros, France). Anmol brings to his new position more than two decades of experience in leadership, growth, sales/marketing, and GTM. One of Anmol’s primary goals for the immediate future is to establish Mamie…
Ex-OYO Senior President Nirdosh Chouhan was appointed as CTO by Melorra, a D2C company that offers trendy gold jewellery, to oversee operations and participate in the company’s future plans. Melorra intends to scale its current model and investigate future technologies with the help of this hire. Nirdosh Chouhan has over 20 years of strategic growth…
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