Art-E MediaTech Pvt. Ltd. wins the social media management mandate for realme Smartphones. The mandate has been awarded to Art-E MediaTech after a multi-agency pitch and will be managed by the agency’s Delhi branch. The agency would be responsible for upscaling realme’s digital presence by formulating & executing social media strategies, cross-medium communication strategies, and…
The integrated creative mandate for Statiq has been awarded to Grapes, an integrated marketing firm. The company is one of India’s top producers of EV charging networks and is trying to revolutionise the EV charging process there. The Delhi office will handle account servicing after a multi-agency proposal resulted in the win. The agency will…
Shyam Steel one of the leading producers and manufacturers of primary TMT Bars launched its new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC is the extension of Shyam Steel’s “Hamesha Ke Liye Strong” campaign. The campaign aims to send across the brand message that strong bond of relationship is achieved through a perfect balance of strength…
With over 3 lakh employer partners in the country, Apna has become the preferred jobs platform for small and medium businesses looking to recruit the right talent for scaling their business. Apna jobs platform recorded a 25 per cent increase in its employer base, which was majorly led by SMBs and MSMEs in 2022. Jobs posted by…
BeatO, a comprehensive digital diabetes care platform for controlling and reversing diabetes, today announced the appointment of Dr. Navneet Agrawal as its Chief Clinical Officer. Dr. Navneet Agrawal will head BeatO’s proprietary Diabetes Care Programs. He is an MBBS, MD, Ph.D., FCCP, FIACM, Dip. Diabetology with over 22 years of clinical experience and more than 16…
To celebrate the contributions made by the support staff and frontline workers across its communities, Columbia Pacific Communities, India’s largest and most preferred senior living community operator, launched a one-of-its-kind Christmas initiative #ReverseTheJoy and thanked them for their relentless hard work. Centred on the message of spreading positivity and gratitude, it brought together 15 seniors…
Terribly Tiny Tales (TTT) has collaborated with headache relief medicine Saridon (Bayer India) for its #SirfEkSaridon campaign. Through TTT’s unmatched storytelling that never fails to strike a chord with its large community, this campaign illustrates Saridon as an accessible and dependable brand when it comes to relief from headaches. Over the years, Saridon has been…
Famous Innovations ends 2022 on a high note with the addition of seven new prestigious clients to its listings. The big win includes premium bag maker American Tourister, fashion & decor brand Jaypore, one of the world’s largest pharmaceutical companies Roche, finest tea brand Budleaf tea, retail giant Trent’s Zudio (a TATA product), Ampere Electric…
Mensa Brands, India’s largest D2C House of Brands, has partnered with India Lifestyle Network and acquired MensXP, iDiva, and Hypp from Times Internet, leading destinations in the men’s lifestyle, women’s lifestyle, and influencer management spaces, respectively. The latest acquisitions will enhance Mensa’s digital brand-building capabilities and provide synergies in building a next-gen, digital-first consumer company….
Katrina Kaif has been named as the brand ambassador of packaged water brand Aquafina. The actress moves on from Slice, but continues to be a part of the Pepsico family. Speaking about the association, Katrina Kaif said “Hydration has always been a key area of focus for me. I’ve been wanting to do something in…
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