Vh1 Supersonic 2023 has unveiled its stellar line-up of international musical sensations, Anne-Marie and CKay to India for the very first time! Marking their debut performances in India, the global artists and headliners will be joined at this 8th edition by India’s favourite musicians including rapper DIVINE, singer-songwriter Anuv Jain and indie sensation Prateek Kuhad….
Exclusive Motors, the official partner for Bentley in India, has announced the launch of the all-new Bentley Bentayga extended wheelbase for the Indian market. Bentley is bringing a new focus on Wellness to its model range with this grand new touring SUV that builds on the strengths of Bentayga to become a new luxury flagship, extending the…
MOMS, a unit of Madison World, along with JC Decaux, has executed a successful metro train branding in Mumbai for Goldmedal Electricals, one of India’s leading electricals brands. Over the years, Goldmedal has established itself as a leader in the electrical industry, manufacturing high quality, innovative electrical products including modular wiring devices, home automation systems,…
Network18 Media and Investments and Taboola, a provider of recommendations for the open web, have agreed to a five-year partnership. By utilising Taboola’s publisher capabilities, Network18 will increase ad monetization, user engagement, and traffic generation. Puneet Singhvi, CEO, Digital and President – Corporate Strategy at Network18 Media and Investments said, “We are excited to partner with Taboola…
Too Yumm, an Indian snacking brand, has collaborated with Kinnect to launch #karareBeatsChallenge campaign with Virat Kohli. The brand wanted to create engagement by leveraging songs from the Saregama library, owned by RPSG Group. To leverage Saregama’s extensive library and create engagement for the brand, Too Yumm! kickstarted a dance challenge featuring Virat Kohli. With…
Vikram Bahl has joined United Breweries as the Chief Marketing Officer. In a post on LinkedIn, Bahl made the announcement. He previously worked for Unilever as Global Brand Vice-President, Nutrition. As the EVP-Marketing for GSK Consumer Healthcare India, Bahl also had a roughly 9-year employment with the Kellogg Company. Additionally, from 1996 until 2008, he…
Viacom18’s Tamil Entertainment channel is all set to telecast the World Television Premiere of Jiivi 2, this Sunday, January 22nd, 2023. The thriller is packed with some interesting twists and turns as the protagonist Saravannan’s life restarts from where it left off at the end of the first part, as his fate gets pulled into a vortex of…
Cossouq, a sensibly-curated beauty and skincare marketplace hands over its PR mandate to Merge Infinity’s full-service independent agency, Chimp&z Inc. As part of the mandate, the agency will focus on providing end-to-end PR solutions to help the growing brand get increased visibility within the influential media community. Assisting in its brand-building, the collaboration will ensure…
As the new year begins, the first thing that every one of us sees is how our fitness regime looks. We all walk up to the mirror and call out resolutions of how we will start working out differently this year to get closer to our fitness goal. Irrespective of the stage of your fitness…
Bumble, the women-first dating and social networking app, launched its latest brand campaign across five cities in India – Ahmedabad, Hyderabad, Kolkata, Chennai and Chandigarh. Bumble is entering these markets to reach new audiences with the debut campaign that takes a hyper-local approach–each film celebrates Bumble’s diverse community, their connections and first moves in one’s city. Per Bumble’s recent study, 81% of…
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