Zebronics partners with Warner Bros. Discovery Global Consumer Products to launch new collection
| |

Zebronics partners with Warner Bros. Discovery Global Consumer Products to launch new collection

Home grown brand, Zebronics, in collaboration with Warner Bros. Discovery Global Consumer Products and DC, today unveiled DC character-themed designs for its range of computer peripherals and consumer electronics. These products, including smartwatches, audio and IT devices will depict fan favourite Black Adam, the adventurous Aquaman and infamous Super-Villain The Joker. Zebronics’ new DC collection will be available from 25th January…

Auto Expo 2023 gets a heads-up from all the sections of the industry
| |

Auto Expo 2023 gets a heads-up from all the sections of the industry

The 16th Edition Auto Expo – The Motor Show 2023, was officially inaugurated today at the India Expo Mart in Greater Noida by Shri Nitin Gadkari, Union Minister for Road Transport and Highways, Government of India and Shri Mahendra Nath Pandey, Union Minister for Heavy Industries, Government of India. Also present at the official inauguration were Mr. Vinod…

Ranbir Kapoor plays a double role in a quirky new ad for Asian Paints Apex Ultima Protek
| |

Ranbir Kapoor plays a double role in a quirky new ad for Asian Paints Apex Ultima Protek

Time brings change, but we all want our homes to stay new for many years. People go to great lengths to protect their exterior walls from harsh weather, dirt, pollutants and more to avoid weathered and dull appearance. In this quest, Asian Paints has been a trusted partner amongst Indians across the country. Asian Paints…

Ajanta Shoes launches the country’s first AI inspired smart shoes
| |

Ajanta Shoes launches the country’s first AI inspired smart shoes

Ajanta Shoes, the 66-year-old legacy footwear brand, has once again revolutionized the country’s footwear market by introducing the first ‘made in India’ smart shoe, the NAVIGATOR, which arguably is the biggest disruptor in the footwear industry of the country so far. The smart shoe isinspired by artificial intelligence powered by gyroscopic technology. The smart shoe NAVIGATOR alongside an athleisure line titled Impakto…

Disney Star named Ajit Varghese as Head of Network Advertising Sales
| |

Disney Star named Ajit Varghese as Head of Network Advertising Sales

Ajit Varghese has been named the new Head of Network Advertising Sales by Disney Star. He will be in charge of the entire advertising revenues for Disney Star’s television and digital businesses in this position, as well as driving growth through innovative sales and channel strategies, forming partnerships, and business development. Ajit will also set…

Wunderman Thompson India named Rajeshwari Rao as Sr VP and ECD
| |

Wunderman Thompson India named Rajeshwari Rao as Sr VP and ECD

With effect from 9th January 2023, Rajeshwari Rao has been named Wunderman Thompson India’s Senior Vice President and Executive Creative Director. Rajeshwari, who is based in Mumbai, will oversee the agency’s creative efforts for numerous significant projects, including the Unilever company. The agency is strategically trying to strengthen its creative leadership team, and Rajeshwari’s hiring…

Column Inches bags PR mandate for Mufin Finance
| |

Column Inches bags PR mandate for Mufin Finance

Column Inches – a renowned full-fledged Public Relations Agency in India has recently announced that it has bagged the PR mandate for Mufin Finance – India’s first listed NBFC dedicated to EV financing. As part of the mandate, the agency becomes an official PR partner for carrying out all media activities for the brand including…

Casual gaming startup Giga Fun Studios raises $2.4 mn in Seed Round
| |

Casual gaming startup Giga Fun Studios raises $2.4 mn in Seed Round

Giga Fun Studios, a startup in Bengaluru that specialises in casual gaming, today announced that it has raised $2.4 million in a seed round headed by Lumikai, India’s first gaming and interactive media-focused venture capital fund, and the consumer experts Fireside Ventures. In addition to Riverwalk Holdings, this round also included All In Capital, Kettleborough…

Arré Voice and Akshara Centre partner to drive Conversation & Awareness around Safety for Women
| |

Arré Voice and Akshara Centre partner to drive Conversation & Awareness around Safety for Women

Arré Voice, a short-form, women-first, audio social app based on 30-second voice podcasts (Voicepods), announced its partnership with Akshara Centre, an award winning not-for-profit women’s organization to support and contribute to the cause of women’s safety. Having begun on the International Day for Elimination of Violence Against Women (November 25), the community of Arré Voice…

Right to Internet is a Human Right: Rethinking  Digital Access
| |

Right to Internet is a Human Right: Rethinking Digital Access

By  Maya Dodd Learning Loss A study conducted by Azim Premji University that was undertaken in Jan 2021 and surveyed over 16,000 children across 1137 public schools in 45 districts across 5 states (Chattisgarh, Karnataka, Madhya Pradesh, Rajasthan and Uttarakhand),  remarked that the years of the pandemic were underwritten by a significant learning loss. While…