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D2C personal care brand Pilgrim named Konark Gaur as CMO

Konark Gaur has been named the new Chief Marketing Officer of D2C personal care company Pilgrim.

Konark, a former business leader of Marico Limited, provides nearly two decades of expertise in successfully establishing profitable companies in India and other regions. Konark will lead Marketing & Commercial Strategies as the company’s Chief Marketing Officer to start the next chapter of growth.

Konark will carefully oversee the marketing initiatives for the introduction of new categories in the beauty and personal care areas as Pilgrim aims to triple the existing run rate in 2023. Additionally, he plans to concentrate on assembling a multidisciplinary team and fill key jobs in the following two quarters.

Commenting on this development, Anurag Kedia, Co-Founder and CEO, Pilgrim, said, “We are thrilled to have Konark onboard, who’s expertise and proven success in building leading brands makes him the ideal partner to channel our business goals into a robust marketing strategy. 2023 will be a crucial year in our growth journey and with Konark at the helm of our consumer-insight driven marketing strategy, we are geared up to build a credible brand in the personal care industry.”

On his appointment, Gaur said, “Pilgrim is committed to providing Beauty Secrets from around the world to Indian consumers in an accessible way. Anurag and Gagandeep have built a truly differentiated brand and a relevant idea that meets the unmet desire of millennials to experience global beauty offerings affordably, at their doorstep. Pilgrim is curating and innovating “native” global experiences and not merely importing global ingredients. This is what excites me the most about the company, the founders and their vision. At this crucial juncture, I aim to scale awareness and growth across multiple channels that can help fast-track Pilgrim’s journey to being the most preferred and loved brand in the beauty and personal care industry.”

Konark’s striding career spans over 18 years having built strategy and innovation for leading Indian and Global consumer brands for blue chip FMCG companies. Prior to increasing the food footprint of Marico as their Business Head, he worked with Sebamed as the Chief Marketing Officer and led the brand to achieve 3X growth in a short span of time. In his expansive career, he has also worked with Nestle & General Mills leading business strategy, Innovation and go-to-market execution. Additionally, he co-founded Jazz up Salon, a leading professional salon chain and, an internet start-up.

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