ESG in marketing: how to incorporate it?
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ESG in marketing: how to incorporate it?

Environmental, social, and governance (ESG) have become more than a buzzword that has effectively made its rounds in various industries. It demonstrates the way businesses have been measuring up to others in the realm of environmental protection. Environmental factors (like pollution, sustainability, greenhouse emissions, and waste management) denote how a company’s activities impact the environment…

ANSR onboards Kaizzen as strategic communications partner
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ANSR onboards Kaizzen as strategic communications partner

ANSR, the leader in enabling organizations build, manage and scale global teams through Global Capability Centers (GCCs), has appointed Kaizzen, India’s leading integrated communications agency, as their communications partner. The mandate encompasses well-designed strategic communications support covering corporate reputation management, strengthening brand awareness, crisis management and support the organization’s expansion drive. Elaborating on a viable…

Legends League Cricket named Aditi Kaushik as Director – Marketing
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Legends League Cricket named Aditi Kaushik as Director – Marketing

Legends League Cricket (LLC) has named  Aditi Kaushik as director marketing. The appointment is in line with the league’s vision to bring in the best Legends sports event across the globe. Legends League has announced its new season LLC Masters, which will be played in Qatar from February 27-March 8, 2023 Aditi has over 12…

Unilever named Hein Schumacher as new CEO
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Unilever named Hein Schumacher as new CEO

Unilever today announced the appointment of Hein Schumacher as its new Chief Executive Officer, following an extensive, global search process. Hein will replace Alan Jope, who announced in September 2022 his intention to retire from Unilever. Hein is currently CEO of the global dairy and nutrition business Royal FrieslandCampina and became a Non-Executive Director of…

Credit Fair named Vikas Agarwal as Co-Founder and CBO
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Credit Fair named Vikas Agarwal as Co-Founder and CBO

Vikas Agarwal has been named co-founder and chief business officer of Credit Fair, a consumer lending fin-tech start-up. He will oversee Supply of Capital activities in this new position, including collaborations with Independent Financial Advisers and Co-lending Partners. In order to speed up Credit Fair’s business growth, he will also oversee the establishment of strategic…

Tonic Worldwide bags digital mandate for Waman Hari Pethe
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Tonic Worldwide bags digital mandate for Waman Hari Pethe

Tonic Worldwide, a digital-first creative agency, has won the digital mandate for Waman Hari Pethe, a Mumbai based Jewellery brand founded in the year 1909 with a legacy of 114 years. Tonic Worldwide has come on board as the digital partner for the brand with a mission of growing the business through integrated brand communication….

Mukul Deora’s Lava Media acquires rights of bestselling children’s book series Gajapati Kulapati
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Mukul Deora’s Lava Media acquires rights of bestselling children’s book series Gajapati Kulapati

Lava Media has acquired the rights to bestselling children’s book series ‘Gajapati Kulapati’ and is building an immersive world of animation, toys, games and apps based on the beloved elephant. Winner of the Best of Indian Children’s Writing (BICW) Award, Gajapati Kulapati is a publishing phenomenon and a perennial bestseller in 9 languages including English,…

Viacom18 Consumer Products launches premium Garfield x Celio Collection
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Viacom18 Consumer Products launches premium Garfield x Celio Collection

Garfield fans are in for a treat as the unapologetically cool cat further delights with its newest association! In a constant endeavour to augment fandoms and engage viewers beyond television screens, Viacom18 Consumer Products has collaborated with Celio, the leading French premium menswear brand, to kickstart the 45th-anniversary celebrations of the iconic ginger cat, by introducing…

Sachin Tendulkar and Schneider Electric to set up Digi Green Classrooms
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Sachin Tendulkar and Schneider Electric to set up Digi Green Classrooms

With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a non-profit collaboration between cricketing icon Sachin Ramesh Tendulkar and Schneider Electric India is on a mission to provide access to digital education in more than 150 Rural Indian schools by 2025 under the SMITA Program. Through this association, they also aim to introduce the concept of Digi Green wherein…

Black White Orange appointed as Exclusive Licensing Agent for Netflix in India, South Asia Markets
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Black White Orange appointed as Exclusive Licensing Agent for Netflix in India, South Asia Markets

Black White Orange, one of India’s leading brand licensing & consulting agencies, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia. Under the agreement, Black White Orange will manage brand consulting & licensing for Netflix’s expansive show portfolio, including major international titles like SQUID GAME, STRANGER THINGS, BRIDGERTON, REBEL MOON, ONE PIECE, MONEY…