Eveready Industries India Limited (EIIL) launched its latest TV campaign for its lighting division this weekend over five languages and key digital mediums. Targeting the picture-perfect obsession, this new campaign is a delightful take on our never ending search for the perfect lighting. The newly launched ‘Is Light Se Sabkuch Bright’ TVC showcases the luminosity of the…
Bollywood actor Jahnvi Kapoor has been chosen by RENÉE Cosmetics to represent their scent line. The cosmetics company has introduced three fragrances: Bloom, Dark Desire, and OUD Aspiration. I enjoyed working with RENÉE, Jahnvi Kapoor said when asked about the partnership. I wish them the best as they continue to develop distinctive and opulent perfumes…
Suhail Chandhok has been named the new CEO of U Mumba, according to an announcement by Unilazer Investments. Chandhok will be in charge of running and expanding the U Mumba franchise. Chandhok has more than ten years of expertise in the sports and entertainment industries, both in India and abroad. He has experience in a…
LaLiga has begun 2023 by reaching a milestone with LaLiga Grassroots, the initiative under which it brings together the know-how, experience and projects to promote grassroots football all over the world. The project has developed more than 640 permanent and temporary projects in 48 countries including India. The programs are administered by more than 900…
Following a multi-agency pitch, OMD India has been given the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The agency is entrusted with developing inventive and futuristic end-to-end media solutions for the brand, served out of OMD’s Gurgaon office. The firm’s scope of work for McDonald’s includes integrated media…
Honda Motorcycle and Scooter India today launched the OBD2B compliant 2023 H’ness CB350 & CB350RS. The new motorcycles will be available at BigWing dealerships across India by the end of March. The 2023 H’ness CB350 is priced starting INR 209,857 and 2023 CB350RS is priced starting at INR 214,856 (ex-showroom Delhi). HMSI also launched a new customisation section for the CB350…
The era of high speed internet has brought forth a lot of things. It has made things that seemed hitherto unattainable, possible. With content available in multiple formats and at one’s fingertips, the content consumption has increased too. But on the flipside, content consumption in the late evenings and before bed time has led to…
The lack of female representation in the energy sector has been recognized as a global issue, and India is no exception. Women in the energy sector in India have encountered numerous challenges, including cultural biases, limited opportunities, and insufficient access to training and education. To address this issue and promote gender equality in the energy…
Electronic Payment and Services Pvt. Ltd. (EPS), a leading provider of payment technology services in India, has announced the appointment of Mr. Ram Rastogi as an Additional Director in its wholly owned subsidiary, Finiverse Aggregator Pvt. Ltd. Mr. Rastogi, who has over four decades of experience in building payment systems, including IMPS, UPI, and AePS,…
ABP News, one of India’s leading Hindi news channel, has launched a thought-provoking campaign, “Khabaron Ko Berang Rehne Do”, to mark the auspicious occasion of Holi. The campaign urges to let the news be devoid of colours of preconceived opinions and hatred. It encourages people to fill their lives with vibrant colours while ensuring the news they…
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