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Hisense named Vipin Yadav as Director of Marketing

Vipin Yadav has been named director of marketing at the electronics and home appliance company Hisense.

Yadav has over 15 years of marketing and brand management experience in a variety of industries, including mobile phones, IoT, consumer durables, healthcare, and BFSI. Prior employers include Wellspring Healthcare, OPPO Mobiles India, Aquionics Developments India, Religare Enterprises, and Fullerton India (Temasek Holding, Singapore). He worked successfully for more than 7 years on his last assignment with OPPO, where he was one of the key players in building the company’s reputation in India. He oversaw marketing and branding for significant product portfolios.

On Joining Hisense, Yadav, said, “I am thrilled to re-experience the journey of creating a strong brand, which is in its early days in India. I am excited to bring my management vision to action while leveraging my marketing and brand management expertise to help drive the company’s growth. Hisense is known across the world for its innovative and high-quality products, which makes them a global leader. This excites me to be a part of the team that is committed to providing great value proposition to its customers with a delightful experience.”

Welcoming Vipin and Kamalika, Steven Li, MD of Hisense India, said, “It gives me immense pleasure to have Vipin and Kamalika onboard our team. Their talent, experience, and expertise will undoubtedly be invaluable in driving growth and success for our company. We share a common vision of providing innovative and world-class products to our customers, and I am confident that their contributions will help us achieve this goal. Together, we will work towards providing unparalleled comfort and convenience to our customers, making their experience with Hisense accessible and comfortable. I am excited to see what the future holds for our company with our newest leadership members.”

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