MyTVS selects Oracle Fusion Cloud Applications to accelerate business growth
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MyTVS selects Oracle Fusion Cloud Applications to accelerate business growth

myTVS, India’s largest automotive aftermarket digital platform, and part of the US$2 billion TVS Mobility group, that operates manufacturing, automobile dealerships, distribution, supply chain solutions, and sales, service and automotive components, has selected Oracle Fusion Cloud Applications to unify operations and improve business efficiency. With Oracle Fusion Applications for finance and supply chain, myTVS can integrate and…

Gujarat Titans signs 26 Partners ahead of TATA IPL 2023
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Gujarat Titans signs 26 Partners ahead of TATA IPL 2023

Gujarat Titans  signed 26 partners ahead of the Tata Indian Premier League (IPL) 2023. Building up on the success of 2022, both on and off the field, the Gujarat Titans have persisted with an innovative brand and marketing strategy. As many as 11 partners from 2022 have continued their association with Gujarat Titans and 15…

Vijay Deverakonda named Lux Cozi’s South Indian brand ambassador
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Vijay Deverakonda named Lux Cozi’s South Indian brand ambassador

Actor Vijay Deverakonda has been chosen by Indian innerwear company Lux Industries Limited to represent Lux Cozi in the South market. In order to emphasise the comfort that Lux Cozi products offer to its clients of all ages, the company is presently running a new television advertising campaign called “Super Feel” that stars Deverakonda. Yellow…

Wondrlab to lead communication solutions for HDFC Bank’s tech-first services
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Wondrlab to lead communication solutions for HDFC Bank’s tech-first services

HDFC Bank has announced the appointment of Wondrlab as creative partner for its tech-first services. The agency will be responsible for marketing the current and upcoming digital properties to drive growth in its digital business. With this association, HDFC Bank aims to create momentum in modernising the way Indians bank. The bank further stated that…

QYOU-Media-India-selects-SpringServe-as-its-primary-ad-server
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QYOU Media India Selects SpringServe as Its Primary Ad Server

SpringServe, the leading independent TV ad serving platform now part of Magnite (NASDAQ: MGNI), has announced that QYOU Media India has selected them as primary ad server. The move comes as QYOU Media India strengthens its focus on providing the highest quality experience for viewers across its premium content library, with an aim to connect…

Honda ups the ante in 100-110cc commuter segment, Launches the all-new Honda Shine
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Honda ups the ante in 100-110cc commuter segment, Launches the all-new Honda Shine

Creating a new paradigm in mass mobility, Honda Motorcycle & Scooter India (HMSI) today launched its most affordable and fuel-efficient mass motorcycle – Shine 100 in India. Now marking its presence in the 100cc basic mass commuter category, Honda’s brand Shine’s undisputed leadership in 125cc motorcycle segment is a testimony to the trust, reliability, and advanced technology it offers to…

Kinnect bags digital mandate for Blue Star
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Kinnect bags digital mandate for Blue Star

Blue Star Limited has chosen Kinnect, a unit of FCB India Group, to handle its digital media needs. India’s Blue Star is a leader in HVAC&R (commercial refrigeration and air conditioning). According to the business, the account was chosen after a multi-agency presentation and will be handled by the Mumbai location. Kinnect will manage the…

Hisense named Vipin Yadav as Director of Marketing
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Hisense named Vipin Yadav as Director of Marketing

Vipin Yadav has been named director of marketing at the electronics and home appliance company Hisense. Yadav has over 15 years of marketing and brand management experience in a variety of industries, including mobile phones, IoT, consumer durables, healthcare, and BFSI. Prior employers include Wellspring Healthcare, OPPO Mobiles India, Aquionics Developments India, Religare Enterprises, and…

JioCinema named Suryakumar Yadav as brand ambassador
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JioCinema named Suryakumar Yadav as brand ambassador

Suryakumar Yadav, an Indian cricket player, has been named the brand ambassador for JioCinema. With number of initiatives and social media partnerships starring the batsman, the association will forward the goal of the Indian Premier League’s digital streaming partner to make watching cricket online synonymous with digital. Commenting on the association, Suryakumar Yadav said, “I am pleased to…

Onitsuka Tiger named Rashmika Mandanna as brand ambassador
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Onitsuka Tiger named Rashmika Mandanna as brand ambassador

Onitsuka Tiger, a Japanese fashion label, has named Rashmika Mandanna as their first brand ambassador in India. Rashmika fits in perfectly with the brand’s vision because to her fashionable demeanour, fun personality, and charming energy. She wore a head-to-toe ensemble while attending Onitsuka Tiger’s Autumn/Winter 2023 runway presentation during Milan Fashion Week. A versatile, award-winning…