Rajat Sharma, the Chairman of India TV, has become the most followed TV news personality in the world, with over 10.7 million followers on Twitter. This was revealed in Muck Rack’s “The 2023 State of Journalism on Twitter” report. Sharma is known for his two shows on India TV, namely the courtroom interview show “Aap…
Shemaroo Entertainment has recently welcomed Saurabh Srivastava as their new Chief Operating Officer – Digital Business. With an impressive background as the former Head of Product & Revenue Strategy for the Hindi Entertainment Network at Disney Star India, where he successfully spearheaded ad-sales revenue on linear TV. In his new role at Shemaroo, Srivastava will…
Mamaearth has recently appointed Havas Worldwide India as its official agency, entrusting them with the task of crafting innovative campaigns across multiple platforms including ATL, BTL, and digital. Following a rigorous multi-agency pitch, Havas Worldwide India’s Gurugram office emerged victorious and will be overseeing the management of this prestigious account. Anuja Mishra, chief marketing officer,…
In an endeavor to captivate audiences with relatable and engaging content, JioCinema, India’s leading digital entertainment platform, and Tinder, the world’s most popular app for meeting new people, partner to bring the highly anticipated series, ‘Swipe Ride’ exclusively on its platform. Produced by Viacom18 Digital Ventures, ‘Swipe Ride’ by Tinder is a series that celebrates uninhibited, meaningful…
The makers of India’s 1st complete certified D2C sports nutrition brand- NutraBox have launched a new digital campaign featuring fitness icon Disha Patani. The TVC’s are based on the tagline #PehchaanKaamSeHotiHai, showing Disha Patani as a strong, independent woman making the right choice be it life or your daily workout supplement. Her simple principle of working hard to achieve the…
Infectious Advertising, a leading advertising agency, has named Ankit Gandhi as its new Business Head. With a rich professional background spanning over fourteen years in both mainline and digital sectors, Ankit brings a wealth of expertise to his role. Ankit has a strong track record of working with renowned Indian and international brands, including Mercedes-Benz,…
ETML, a prominent Growth Advertising & Analytics Company, has been chosen as the digital partner for SoulTree, a renowned Indian Ayurvedic beauty and wellness brand. In this collaboration, ETML will provide top-notch performance marketing services to support SoulTree’s overarching business objectives. SoulTree holds the distinction of being the first Indian brand to offer European certified-natural…
Zivame, India’s No.1 intimate wear brand, known to encourage women to find their right lingerie fit is transforming the discussion on ill-fitting lingerie with a captivating strategy, this time using innovative out-of-home (OOH) marketing. Research indicates that a staggering 80% of women in India are unaware of their right bra fit. Zivame’s #MeetYourRightFit campaign is…
QYOU Media Inc., a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that Indian digital leader and strategist, Raj Mishra, has been added as a Nominee to join the Board of Directors of QYOU Media at the company’s shareholder meeting…
WhatsApp believes in the importance of providing a secure environment for people to connect with their loved ones. In an effort to encourage women to engage in private conversations and check on each other’s well-being, the company has partnered with actor Anushka Sharma to launch an innovative campaign. As part of this initiative, mirrored messages…
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