Imara, a GOAT Brand Labs company and a leading fashion label in women’s ethnic wear, is thrilled to introduce its Autumn/ Winter ‘23 collection with a brand campaign designed around its new positioning “You are the celebration”. The campaign revolves around the vibrant and multifaceted nature of every woman, emphasizing the role of the Imara protagonist…
Mars Petcare, a renowned pet care and nutrition brand, has enlisted the services of actor Varun Dhawan, a proud dog parent, to serve as its inaugural Indian brand ambassador. This collaboration has resulted in an advertisement film for Pedigree India, signifying a significant milestone for both Pedigree and the actor. Together, they aim to champion…
Hitachi Energy India has named Neha Ahluwalia as its new Head of Human Resources. Neha brings a wealth of experience to her new role, having held leadership positions in HR with a global, regional, and local focus. Her previous tenure at ABB has equipped her with comprehensive expertise spanning various aspects of HR, including Centers…
Campus Activewear, one of India’s largest sports and athleisure footwear brands, has consistently delivered products that merge functionality with fashion, and now, with Sonam Bajwa’s influence, the brand aims to set new pathways with the launch of the Chunky sneaker collection. Campus Activewear aims to revolutionise the fashion, style and comfort quotient for women in…
Virgio, a fashion-tech start up has announced a new version of Virgio which is set to be unveiled this week. The Accel, Prosus, and Alpha wave-backed fast fashion brand is evolving into something even more meaningful and powerful. This exciting development marks a new chapter in the brand’s journey, promising to be still fashion forward with enhanced…
Wild Stone, the renowned male grooming brand under McNROE announced the launch of their new digital film for the launch of “Badass Perfume Collection”. The collection features an exquisite trio of fragrances – Whisky, Cigar, and Ammo, which redefine personal style and attitude, elevating the rebellious spirit with an irresistible charm that’s just too cool…
Madison Media is delighted to announce that it has appointed Rob Norman as an Advisor to accelerate digital Transformation at key clients. Rob has a wealth of experience in the Digital space – having been Global head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent…
Reliance Retail’s JioMart has proudly announced the signing of Indian cricket icon Mahendra Singh Dhoni as its brand ambassador. Alongside this exciting partnership, JioMart is set to unveil its revamped festive campaign, now known as “JioUtsav: Celebrations Of India,” scheduled to launch on October 8, 2023. The JioUtsav campaign beautifully encapsulates the idea that while…
Condé Nast has named Rochelle Pinto as the Head of Editorial Content for Vogue India. In this capacity, she will assume the crucial role of shaping the vision and content across all platforms for the renowned brand within India. Pinto brings with her an impressive track record, having previously served as the Founding Editor at…
Motilal Oswal Private Equity has named Saptarshi Bhattacharya as its new Executive Group Vice President and Chief People Officer. In an announcement on LinkedIn, Bhattacharya expressed his enthusiasm for this new role, stating, “I’m happy to share that I’m starting a new position as Executive Group Vice President & Chief People Officer at Motilal Oswal…
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