Reliance Retail’s JioMart has proudly announced the signing of Indian cricket icon Mahendra Singh Dhoni as its brand ambassador. Alongside this exciting partnership, JioMart is set to unveil its revamped festive campaign, now known as “JioUtsav: Celebrations Of India,” scheduled to launch on October 8, 2023.
The JioUtsav campaign beautifully encapsulates the idea that while Dhoni has provided the nation with numerous reasons to celebrate, he has often remained an observer rather than a participant. With renewed enthusiasm, Dhoni is determined to embrace and partake in all moments of joy, festivities, and special occasions with his loved ones. Dhoni’s vibrant presence will grace a captivating 45-second film as part of the campaign.
Sandeep Varaganti, CEO, JioMart, said, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and a true testament to fruition of our efforts to democratize digital retail.”
Mahendra Singh Dhoni, said, “I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart’s JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on-board with JioMart and be a part of the shopping journey of millions of Indians.”
The films are conceptualised to highlight the cross-category expertise of JioMart, the celebration of the festive spirit and the great shopping deals and discounts available on the platform.