Hyundai Motor India Limited (HMIL) launched its latest brand campaign titled ‘Respect the young’ for the new Hyundai VERNA. The campaign celebrates the spirit of a new generation that is bold, expressive and unapologetically ambitious. The campaign TVC brings alive the progressive mindset of young India and aligns perfectly with the dynamic personality of the…
Crocs™, the global footwear brand celebrated for comfort and self-expression, has announced ace Indian cricketer KL Rahul as its newest brand ambassador with the launch of its latest campaign, ‘Play Hard. Rest Easy.’ Built around the brand’s iconic Classic Clog, the campaign positions Crocs™ as the go-to footwear for the moments that surround sport, from arriving at the…
In a move linking India’s renewable energy surge with its premier sporting property, Waaree Energies Limited, a leading global energy transition company, joins Rajasthan Royals as the Main Principal Partner for the upcoming season. As part of the association, Waaree Energies logo will prominently be featured on the front of the Rajasthan Royals’ official matchday jersey and training…
India is no longer just a content market for global streaming giants—it’s becoming the playbook for the world. At the Prime Video Presents 2026 showcase, leaders from Amazon MGM Studios and Prime Video made one thing clear:India is now central to Amazon’s global streaming ambitions. From product innovation to content strategy, the country is shaping…
Healthcare technology and revenue cycle management (RCM) company Access Healthcare has appointed Debashish Ghosh as Senior Vice President and Head of People for India and the Philippines, reinforcing its leadership team as it scales global operations. The appointment comes at a time when the company is expanding its presence in the healthcare outsourcing and RCM…
Fintech platform Perfios has appointed Nitin Chugh, former State Bank of India (SBI) executive, as Managing Director and Group Chief Executive Officer, marking a significant leadership move as the company accelerates its global expansion strategy. The appointment comes at a time when fintech firms are evolving into integrated financial platforms, offering end-to-end solutions across credit,…
Guwahati, 18 March, 2026 – SBI General Insurance, one of India’s leading general insurance companies, has announced acclaimed actor Pankaj Tripathi as its Brand Ambassador and unveiled an integrated brand campaign ‘Chuniye Bharosa, Apno Sa’. The association unites a personality known for credibility and authenticity with a brand rooted in trust and transparency. Pankaj Tripathi’s grounded persona makes…
Procter & Gamble (P&G) India has appointed Robin Thadathil as its new Chief Human Resources Officer (CHRO), effective April 1, 2026, as the FMCG giant sharpens its focus on leadership development and workforce strategy in one of its most important markets. The move reflects P&G’s long-standing commitment to building strong internal leadership pipelines and enhancing…
New Delhi: Ai+ Smartphone has announced a strategic brand partnership with Indian cricketer Ishan Kishan, marking a significant step in its efforts to strengthen its presence among young and aspirational consumers in India. The collaboration brings together a technology brand focused on performance and accessibility with a cricketer known for his fearless style and confidence…
Lenovo, the global technology powerhouse, today launched a new digital campaign, ‘Pixel Deficiency’, aimed at strengthening awareness of its monitor portfolio in India. The four-part film series aims to shift consumer perception beyond Lenovo’s strong association with laptops and position the brand as a credible choice in the monitors category. The campaign’s 45-second hero film, built…
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