Sony Pictures
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Sony Pictures Networks India takes Indian Idol International with special episode at Yas Island, Abu Dhabi

ByTVW News India Bureau

Mumbai, February 13, 2026: In a landmark moment for Indian television, Sony Pictures Networks India (SPNI) is taking its flagship singing reality show Indian Idol beyond national borders with its first-ever international edition. The special episode will be filmed at Yas Island, Abu Dhabi, marking a historic expansion for one of India’s most iconic music…

Effie India Awards 2025
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Effie India Awards 2025: Nestlé India and Leo India Lead at 25th Edition

ByTVW News India Bureau

13th February, 2026; Mumbai, India: The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a grand ceremony held at Taj Lands’ End, Mumbai. Presented by News18 India and News18 Marathi, and powered by CNN-News18 and CNBC-TV18, the milestone event brought together over 1,000 professionals from advertising, marketing, media, research,…

frido
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Frido Launches ‘Red Flags Hurt’ Campaign This Valentine’s Day to Spotlight Body Awareness and Everyday Pain

ByTVW News India Bureau

This Valentine’s Day, Frido, one of India’s leading D2C ergonomics and comfort solutions brands, has launched a bold new campaign titled “Red Flags Hurt.” The initiative transforms a popular dating culture phrase into a nationwide conversation about physical discomfort, posture, and body awareness. While social media conversations frequently revolve around spotting emotional “red flags” in…

boat
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boAt enters dashcam category with ‘Avoid Dash Dash’ campaign

ByTVW News India Bureau

boAt, one of India’s top consumer technology brands, has stepped into the dashcam segment with a compelling new digital campaign for its Hive Dashcam range. Inspired by the everyday reality of Indian traffic, the film captures a tense roadside argument between a man and a woman after a minor accident — a scene many commuters…

F-Route Digi Street Media
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DigiStreet Bags Branding & Marketing Mandate for SBC Exports’ Clothing Brand F-Route

ByTVW News India Bureau

New Delhi, 13th February 2026, SBC Exports Ltd. (NSE: SBC), a diversified and publicly listed company with over three decades of expertise in textiles and apparel, announced a strategic brand revamp for its fashion label F-Route. The transformation, conceptualized and executed by independent marcom agency DigiStreet Media, includes a refreshed logo, tagline, visual identity, and an elevated digital and…

mPokket
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mPokket Launches a New Brand Film Highlighting “Why Can’t Life Be a Perfect Ten” Celebrating its 10th Year Foundation

ByTVW News India Bureau

Bangalore, 11 February, 2026: mPokket, one of India’s leading digital lending platforms, has launched its latest brand film built around the idea that everyone is striving to make life feel closer to a “perfect 10.” This brand film comes in with the brand’s 10th year milestone. The brand film explores how young Indians constantly evaluate their goals, ambitions,…

Tata Coffee
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Tata Coffee Grand Cold Coffee celebrates everyday meet-cutes this Valentine’s Day

ByTVW News India Bureau

As Valentine’s Day draws closer, Tata Coffee Grand Cold Coffee has rolled out a new digital campaign film that discovers romance and connection in one of the most familiar spaces—the modern workplace. Grounded in everyday office routines, the film celebrates those small, spontaneous meet-cute moments that quietly spark chemistry amid the daily grind. Building on…

Lenovo
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Nishit B Vora joins Lenovo Worldwide as global brand manager, consumer marketing

ByTVW News India Bureau

Nishit B Vora has stepped into a new global leadership role at Lenovo Worldwide, taking charge as Global Brand Manager – Consumer Marketing. He announced the development through a LinkedIn post, expressing enthusiasm about joining Lenovo’s global team and contributing to the brand’s mission of delivering “smarter technology for all.” The appointment marks a significant…

Madison Media
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Madison Media bolsters North & East Operations with senior leadership hires

ByTVW News India Bureau

Madison Media, a unit of Madison World continues to reinforce its leadership bench in the North & East region with the appointment of seasoned industry professionals across digital and integrated media functions. Vishal Kumar has joined Madison Media as Vice President – Digital Business, North & East. In his role, Vishal will spearhead the region’s…

Abhijeet Rathor
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Offbeet Media appoints Abhijeet Rathor as Chief Business Officer

ByTVW News India Bureau

Mumbai, February 10, 2026 – Offbeet Media Group, a next-generation media and entertainment company, today announced the appointment of Abhijeet Rathor as Chief Business Officer. In his new role, Abhijeet will lead the overall business charter for Offbeet Media Group, driving monetization strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the company’s portfolio of…