Victoria’s Secret has announced Triptii Dimri as its first-ever Indian brand ambassador, marking a significant step in the brand’s localisation strategy in India. The announcement coincides with the launch of a teaser for its upcoming Summer Signature campaign, highlighting themes of confidence, comfort, and individuality. Strategic Move to Strengthen India Presence The partnership reflects Victoria’s…
VerSe Innovation, the parent company of platforms like Dailyhunt, Josh, NexVerse.ai, Magzter, and Oneindia, has appointed Prasanna Prasad as its Chief Product and Technology Officer (CPTO). The appointment signals VerSe Innovation’s intensified focus on AI-led product development and platform innovation. Leadership Role to Drive AI Transformation In his new role, Prasanna Prasad will lead: Engineering…
Netflix has partnered with Mumbai Indians as its official social media content partner, marking its return to the IPL content ecosystem after previously producing the documentary Cricket Fever: Mumbai Indians. As part of this collaboration, the streaming platform has rolled out a parody-led digital film inspired by a widely circulated on-field moment involving Rohit Sharma….
Westlife Foodworld Limited, the operator of McDonald’s restaurants across West and South India, has appointed Natasha Kini as Deputy General Manager – Corporate Communications. Kini announced her new role through a LinkedIn update, marking a key leadership addition to the company’s communications function. Role Focus: Strengthening Brand and Stakeholder Communication In her new position, Natasha…
Myntra has appointed Alia Bhatt as the brand ambassador for Myntra and Myntra Beauty, marking a strategic move to strengthen its presence in India’s fast-growing fashion and beauty segment. The partnership aims to deepen customer engagement and expand Myntra’s reach across both metro cities and emerging markets. Campaign Launch: Myntra Beauty Glow Up Days Alia…
Stripe has appointed Manish Maheshwari as Head of Revenue and Growth for India, strengthening its leadership as it expands deeper into one of the world’s fastest-growing startup ecosystems. The appointment comes at a time when Indian startups are increasingly building for global markets from day one, particularly in sectors like AI, SaaS, and digital platforms….
Uber has appointed Arjun Kalra as the Head of Marketing for India and South Asia, strengthening its leadership team in one of its most strategic growth markets. The move comes shortly after a leadership transition in the marketing function, highlighting Uber’s continued focus on brand building, consumer engagement, and regional growth. Role and Strategic Responsibilities…
JBM Auto Limited has emerged as the leading electric bus manufacturer in India, capturing over 24% market share in FY26, reinforcing its position in the country’s rapidly growing electric mobility sector. The milestone highlights JBM Auto’s growing influence in advancing sustainable public transportation and electric vehicle adoption in India. Strong Growth Across Key Markets During…
ZOFF Foods, one of India’s fastest-growing spice brands, has extended its association with Shilpa Shetty as its Brand Ambassador for the ninth consecutive year. The continued partnership highlights ZOFF Foods’ long-term brand-building strategy focused on trust, quality, and strong consumer connect across Indian households. A Decade-Long Brand Association ZOFF Foods’ collaboration with Shilpa Shetty has…
Knauf India has appointed Pallavi Poddar as its Chief Human Resources Officer (CHRO), as the company strengthens its people strategy to support business expansion and organisational growth. The leadership move highlights Knauf India’s increasing focus on talent transformation, leadership development, and organisational effectiveness in a competitive market environment. Strengthening HR Strategy for Growth In her…
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