In a move to enhance its corporate governance and strategic decision-making, Liqvd Asia, a digital-first advertising agency, has appointed Anasuya Chaudhuri-Ghosh as an independent director to its board.
Anasuya brings over 25 years of experience in insurance, operations, and digital transformation. Her appointment supports the company’s goal of bringing in diverse, forward-thinking leadership, while reinforcing its focus on transparency, accountability, and long-term value creation.
A Proven Leader in Insurance and Digital Innovation
Anasuya began her career with LIC of India and has held senior roles at Birla Sun Life Insurance, AMP Sanmar Life, Reliance Nippon Life, IndiaFirst Life, and Edelweiss Tokio Life. During the pandemic, she worked with InsurTech startups such as Loop Health and Livwell Asia, offering strategic guidance in a fast-changing landscape.
She is also actively involved with industry groups like the India Insurtech Association and the YAN Angel Fund (SEBI-registered), giving her deep cross-sector insights.
Anasuya currently serves as Head of Marketing at Star Union Dai-ichi Life Insurance (SUD Life). However, her board role at Liqvd Asia is an independent appointment, unconnected to her current corporate position.
Strengthening the Board with Strategic Vision
With this appointment, Liqvd Asia aims to enhance board-level objectivity, promote gender diversity, and bring in expertise in digital innovation and operational efficiency.
Arnab Mitra, Founder of Liqvd Asia, said:
“We are delighted to welcome Anu to the board. Her experience in strategic leadership and digital transformation will bring fresh perspective and operational depth to our governance. This is a key milestone in our journey toward innovation and integrity.”
Anasuya Chaudhuri-Ghosh shared:
“I’m excited to join the board at a time of transformation. Liqvd Asia’s tech-driven approach and creative vision align with my passion for innovation and purpose-led growth. I look forward to working with the team to build long-term value and strengthen its strategic roadmap.”
This appointment underscores Liqvd Asia’s commitment to combining creative thinking with strong governance, setting the stage for sustained and ethical growth in the digital marketing space.
