Sachin Gupta has been appointed as the Vice President of New Customer Marketing and Growth at Lenskart, one of India’s leading eyewear retailers. He announced his new role via LinkedIn earlier this week.
Prior to joining Lenskart, Gupta held the position of Senior Vice President of Marketing at Astrotalk, where he played a key role in driving performance and digital marketing strategies.
Over a Decade of Marketing Experience
Gupta brings with him more than 10 years of experience in growth and performance marketing. He started his journey with Astrotalk in 2021 as Vice President of Performance Marketing, eventually rising to lead the overall marketing function.
Throughout his career, he has worked with a range of tech-driven and consumer-facing companies including JungleWorks, MobiKwik, and others. His work has consistently focused on customer acquisition, digital growth, and building scalable marketing funnels for high-growth businesses.
Strengthening Lenskart’s Growth Strategy
In his new role at Lenskart, Gupta will focus on expanding the company’s new customer acquisition strategies, optimizing digital channels, and enhancing the overall growth marketing function. His appointment comes as Lenskart continues its aggressive expansion across India and international markets.
