SkinQ, India’s pioneering brand offering Made Safe Certified, Dermatologist formulated, active solutions for people with skin of colour, has made an exciting announcement regarding the appointment of Meera Iyer as the new CEO and Co-founder. With over 17 years of leadership experience spanning various domains, including FMCG and consumer internet businesses, Meera brings a wealth of expertise in sales, brand management, and marketing to her new role.
Before joining SkinQ, Meera served as the Business Unit Head for the RPSG Group (Dr Vaidya’s), where she successfully navigated the brand through a post-acquisition phase and prepared it for a successful relaunch. Her contributions were instrumental in the brand’s growth and development during her tenure. Additionally, she held the position of CMO and Business Head (OTC & Private Label, Offline Stores) at Medlife, India’s leading online healthcare technology platform, where she played a pivotal role in achieving a remarkable doubling of the business within a span of two years.
Meera’s illustrious career also includes her time as the CMO at bigbasket, where she made significant strides in expanding the Private Label business to 25 cities and driving substantial topline growth. Prior to that, she spent nine fruitful years at Unilever, culminating in her role as the Regional Brand Manager for Dove and Pears.
With her extensive experience and a proven track record of driving business growth, Meera is perfectly positioned to guide SkinQ through its next phase of growth and towards achieving profitability. Her vision and leadership skills will undoubtedly contribute to the brand’s continued success in catering to the unique skincare needs of individuals with skin of colour.
Dr. Chytra V Anand, Founder of SkinQ, expressed her delight at the appointment, saying, “I am thrilled to welcome Meera Iyer as our new CEO and Co-founder. Her exceptional leadership abilities and deep understanding of the consumer internet market, particularly FMCG and personal care products, make her the perfect candidate to lead SkinQ’s growth phase. We both share a vision of providing holistic and effective skincare solutions specifically designed for people with skin of colour. Meera’s expertise will undoubtedly expedite SkinQ’s journey towards a leadership position in the dermo cosmetic industry.”
Adding further, Meera Iyer, CEO & Co-Founder of SkinQ said, “It’s a great honour for me to step into the role of CEO and Co-founder at SkinQ. Dr. Chytra V Anand’s trailblazing commitment to creating high-quality, dermatologist-formulated skincare solutions is truly inspiring. Recognising that ‘Skin of Colour’ represents over two-thirds of the world population, yet current products are often formulated for Caucasian skin, Korean skin presents a unique opportunity for us. I am excited to steer SkinQ in addressing this gap, offering expert-created formulations that are truly attuned to the needs of our target market”.
Since commencing its operations in January 2022, SkinQ has swiftly established itself as a prominent player in the Indian dermo-cosmetic industry. The brand’s focused approach on addressing common Indian skin concerns, such as Pigmentation, Acne, and Sensitive skin, has garnered widespread recognition. Offering a diverse range of 14 products tailored to meet these specific needs, SkinQ has emerged as a go-to solution for individuals seeking effective skincare solutions.
Behind SkinQ’s success stands Dr. Chytra Anand, the visionary founder of the brand. With her profound domain knowledge and keen insight into Indian skin, Dr. Anand has worked with an impressive clientele of over 1,50,000 individuals. Her expertise in the field of dermatology is unparalleled, and she is often likened to having a dedicated dermatologist in a bottle.
Dr. Anand’s remarkable contributions to the skincare industry extend beyond SkinQ. As the founder of Kosmoderma Clinics, she has continued to make significant strides in advancing dermatological solutions. Her expertise is recognized at an international level, as she serves as a technology committee member and expert at the prestigious International Skin of Colour Society. Furthermore, Dr. Anand represents India at the esteemed World Congress of Anti-Ageing, further solidifying her reputation as a leading figure in the field.
SkinQ’s exceptional results in registered clinical trials and its unwavering focus on providing outstanding skin feel set it apart as a unique Direct-to-Consumer (D2C) brand in this domain. With its science-backed formulations and commitment to customer satisfaction, SkinQ continues to revolutionize the skincare industry, offering effective solutions to address the diverse and specific needs of Indian skin.