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EaseMyTrip to Acquire 51% Stake in Guideline Group, Tripshope Online and Dook Travels

EaseMyTrip.com, one of India’s leading online travel tech platforms, has received approval from its board to acquire a controlling 51% stake in three prominent travel companies incorporated in India. This strategic move is aimed at solidifying EaseMyTrip’s position as a major player in the travel and tourism industry. The proposed acquisition will be executed by issuing equity shares of EaseMyTrip on a preferential basis to the selling shareholders of the target companies.

EaseMyTrip has consistently been a preferred travel partner for Indian travelers, and it is now actively expanding its market presence through strategic acquisitions. The trio of companies that EaseMyTrip intends to acquire are:

Guideline Travels Holidays India Private Limited, Mumbai:

Guideline Travels is a highly reputed travel company with expertise in both B2C and B2B segments. The company offers an extensive product portfolio that includes international group tours, bespoke FIT ventures, fixed departures, and MICE movements. Guideline Travels is particularly renowned for its focus on cruises.

TripShope Travel Technologies Private Limited, Jammu and Kashmir:

TripShope Online is a travel and leisure solution provider based in the picturesque region of Kashmir. The company offers a wide range of travel products, including flights, holidays, hotels, and more. Its commitment to providing exceptional travel experiences at the best available prices has earned it a loyal customer base.

Dook Travels Private Limited, New Delhi:

Dook Travels is a renowned integrated Travel Management Company headquartered in Delhi. It operates across CIS countries, Turkey, the UAE, and India. Over the past 8 years, the company has established itself as the largest DMC for CIS countries, serving a vast customer base of over 1 lakh tourists.

By acquiring these diverse and accomplished travel companies, EaseMyTrip aims to strengthen its market presence and enhance its offerings to cater to a wider range of customers. The strategic acquisitions align with EaseMyTrip’s vision to become a dominant player in the Indian travel and tourism industry, providing travelers with an unparalleled travel experience.

Commenting on the acquisition, Mr. Nishant Pitti, Co-Founder of EaseMyTrip, “These three companies have a strong track record and a wealth of experience in their respective areas. Together, with these remarkable travel companies, we extend and embrace to a diverse spectrum of exceptional services catering to larger markets. Together, we are poised to ignite the wanderlust of countless explorers, crafting unforgettable journeys that resonate with every soul and paint the world with the colors of adventure and discovery.’’

“Being pioneers at cruise selling, we sought an aggressive online selling platform for cruise products around the world. Our partnership with EaseMyTrip gives us a big thrust to bring a bouquet of cruise products to our B2B as well B2C clients. Partnership with EaseMyTrip opens up our horizons and will allow us to bring to fruition our vision hence propelling Guideline Travels to new heights.” – Pradeep Saboo, Director of Guideline Travels.

This is going to be a quantum leap in the travel, tourism and employment generation of Jammu and Kashmir,” Adil Sathu, Founder and COO, Tripshope, “The brand equity of EaseMyTrip is also going to help us expand in Jammu and Kashmir, apart from other parts of the country,” he added.

“Tourism for CIS destinations is poised to grow exponentially for next several years because of increasing air connectivity, simplification of visa process and cordial bilateral relations with India.

We together shall be able to leverage our positions as market leader in CIS destinations through our extensive agent network, strong hold in airlines and EaseMyTrip’s extensive customer name and brand value.’’- Sandeep Gupta, Director, Dook Travels.

EaseMyTrip expresses its commitment to maintaining the unique identities of the acquired companies while fostering synergies to achieve operational efficiencies and deliver enhanced value to customers. The consolidation of talent, resources, and knowledge is expected to drive growth, innovation, and an enriched travel experience for all stakeholders involved.

*The proposed acquisitions is subject to completion of customary condition precedents, shareholders’ approval, and any other regulatory approval as may be required under the applicable law(s)

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