Cartoon Network has announced ‘Dragon Ball Super’ in Hindi, Tamil, and Telugu for the first time. The channel is delivering the action-packed adventures of Goku and his friends with a day-long “Dragon Ball Super Sunday” stunt on May 22 from 9 a.m., celebrating the unique style of Japanese animation. It will thereafter air at 10.30 a.m. and 7:30 p.m. on weekdays, and at 5.30 p.m. on weekends.
Talking about the show launch, Abhishek Dutta, South Asia Network Head, Cartoon Network and POGO, said, “Cartoon Network has always had its finger on the pulse of what its fans want. The anime genre – and in particular, the Dragon Ball franchise – is always right up there on the wishlist, and we’re really pleased to present the series in new regional languages.”
He added, “We are sure this extraordinary title will make a great addition to our top-rated ‘Redraw Your Summer’ content line-up and will be enjoyed by kids and families.”
The launch of ‘Dragon Ball Super’ is a part of the channel’s re-energised brand promise and tagline – ‘Redraw Your World’, through which it aims to cater to the complete spectrum of kids and families including pre-schoolers, and family co-viewing, with over 200 hours of diverse content throughout the year. To celebrate anime, Cartoon Network has also planned various digital activities for its fans including a fan-art contest, a watch & win competition for the Dragon Ball Super Sunday stunt, a dance challenge based on the popular hook step of ‘Dragon Ball Super’, and collaborations with influencers.