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The Astor SUV, MG Motor’s fifth model for the Indian market, has been formally unveiled. The 2021 MG Astor SUV, which is the ICE version of the ZS EV, has been shown, and it comes with modern technologies including ADAS. The MG Astor SUV’s outward design is very similar to the ZS EV’s. Despite the…
As India’s No. 1 youth brand and a domain leader for more than two decades, MTV is recognized for its thought-provoking narrative and command over youth through its unique style of storytelling, engagement, conversations and research. Showcasing its profound understanding of the youth, MTV Insights Studio now launches the 2021 edition of its MTV Youth Study titled Atmanirbhar…
Birla Fertility and IVF, a leading chain of fertility and IVF clinics and part of the $3 billion diversified CK Birla Group has appointed Lodestar UM as its Media agency on record (AOR). The win was followed by a closely contested multi-agency pitch. The mandate comprises TV, Print, OOH, Digital and, Radio and will be handled…
Celebrating the auspicious festival of Ganesh Chaturthi, Chingari, India’s leading short-video App, is giving users the chance to go mandal hopping and seek the blessings of Bappa right on the app itself. Chingari users will not have to step out for Ganpati darshan as the Lord will himself be coming to bless them. The grandeur…
MyFitness, a peanut butter brand, has signed South Indian actress Samantha to lead the company’s health and fitness revolution across the country. Samantha is known for her commitment to health and well-being in addition to being one of the most gifted and successful actresses. With Samantha as the brand’s face, MyFitness hopes to strengthen its…
Moj, India’s short video app, today announced the winners of the #MojSuperstarHunt across five categories, and crowned one Moj Superstar from these five winners, bringing the two-month-long nationwide digital talent hunt to a close. The grand finale featured 30 contestants competing for the top prize. Himanshu Shrivastav, 26, of Gairatganj, Madhya Pradesh, was proclaimed the…
Shraddha Kapoor, a Bollywood starlet and style icon, has been named the first brand ambassador for High Street Essentials’ modern Indian fashion brand Indya. The actress will be the brand’s face, showcasing contemporary Indian fashion in a variety of ads across various media platforms. Indya, an Omnichannel fast fashion brand, was born out of a…
LoanTap, a homegrown digital lender, has announced its debt listing with BSE. LoanTap a digital lending FinTech firm with two in-house NBFC entered the lending industry in 2016. The entity has successfully managed to grow its AUM and disbursed more than Rs. 700 Cr. so far. Like any other NBFC firm, LoanTap borrows funds from…
Zomato has partnered with InCred to help cash-strapped food businesses, operating under Zomato food delivery platform across India, by offering zero processing fees on credit from 1st September 2021 till 31st October 2021. The partnership will support over 50,000 businesses working with Zomato to overcome any credit crunch with tailor-made solutions. The COVID-19 restrictions and two…
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