dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched, TVS Raider. Sporting a naked street design especially built for Gen Z, TVS Raider is the newest 125cc motorcycle launch from TVS Motor Company. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India….
Ahead of the festive season, Meesho – India’s leading social commerce platform – has launched the Sahi Sahi Lagaya Hain campaign to appeal to value-seeking shoppers across Tier 2+ markets. The campaign highlights how customers can access a wide selection of quality, unbranded products at the right price from sellers across the country — directly…
The Mavericks India, a reputation management advice agency, has been awarded the national communications mandate for the Ultraviolette electric mobility brand. The Bangalore-based firm, which is known for being a leader in high-performance, future-ready electric mobility, was launched in 2016 by Narayan Subramaniam and Niraj Rajmohan. The Mavericks will provide integrated communications, end-to-end campaign design…
Aerchain, a Bengaluru-based artificial intelligence firm focused on procurement, has secured $3 million in a pre-Series A investment headed by IndiaMart and Season Two Ventures. Aerchain, which runs on a SaaS basis and was founded by BITS Pilani alumni Harsha Kadimisetty and Himavanth Jasti in 2019, would use this funding for product development, market expansion,…
QSR restaurant chain. Wow! Wow! is currently owned and operated by Momo Foods. Wow! and Momo! Tree Line Investment Management led a $15 million Series C investment round for China. IAN Fund (Indian Angel Network) and existing investor Lighthouse Funds also participated in the round. The additional capital will allow the company to focus more…
Hatti Kaapi, a Bengaluru-based real coffee brand, recently announced a Rs 100 million (Rs 10 crore) pre-Series A round led by BlueWolf Capital, Investribe, Kochi Holdings, and CreedCap Asia. The current round of funding for Hatti Kaapi highlights the brand’s excellent business model and long-term business continuity plan, which allowed it win significant finance during…
Alteria Capital has provided Rs 5.75 crore in venture debt capital to Bengaluru-based digital pet care firm Supertails. Supertails is a first-of-its-kind platform that helps the ever-growing pet parent community by providing trustworthy veterinarian care and a one-stop solution for pet food and supplies. It was founded this year by former Licious executives Vineet Khanna,…
Lightspeed Venture Partners led a $4 million Series A investment round for Singapore-based Emerging Vision. According to a press release from the company, a few angel investors also participated in the round. The raised fund will be used to expand the online spiritual wellness platform’s operations and improve its Android platform, Guruji, as well as…
LifeCell International, a leading stem cell bank, announced on Tuesday that it has raised Rs 255 crore in a fundraising round headed by OrbiMed Asia Partners IV, a healthcare investment business. LifeCell’s founders also took part in the financing, according to a statement from the company. Commenting on the fundraise, Mayur Abhaya, Managing Director, LifeCell…
The multi beauty tech and wellness platform, Boddess.com is proud to announce the multi-faceted Bhumi Pednekar as its first ever brand ambassador. Her role with the platform will be as versatile as her choice of roles when it comes to cinema. She joins the brand not just as an ambassador but also as a beauty…
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