The Mavericks India, a reputation management advice agency, has been awarded the national communications mandate for the Ultraviolette electric mobility brand. The Bangalore-based firm, which is known for being a leader in high-performance, future-ready electric mobility, was launched in 2016 by Narayan Subramaniam and Niraj Rajmohan.
The Mavericks will provide integrated communications, end-to-end campaign design and execution across all media channels, as well as overall strategic consulting for the brand as part of the deal.
Confirming the appointment, Narayan Subramaniam, Founder and CEO, Ultraviolette commented, “Ultraviolette is delighted to bring on board The Mavericks as our strategic communication partners. We are a dynamic team, incepted with a vision of creating top-of-the-line mobility solutions driven by innovation, progressive design and energy-efficient technologies. And as we partner with The Mavericks, we are certain their robust team, creative ability, and deep understanding of the brand and consumer ecosystem will be a gamechanger in our journey with communications,” he added.
On winning the PR mandate, Chetan Mahajan, CEO, The Mavericks, said “We are thrilled to be the chosen partners of Ultraviolette, and the win is a testament of the strength of our diverse offerings, storytelling expertise and consistent client engagement experience. Intending to transform the mobility space globally, Ultraviolette is a visionary brand that exemplifies disruptive innovation and design. We look forward to crafting high impact integrated campaigns to build resonance with consumers and other stakeholders.”