Flipkart, India’s homegrown e-commerce marketplace and Moj, India’s largest homegrown short video platform, today announced a collaboration to enable Video and Live Commerce experiences at scale. This will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers. Moj has the highest monthly active user base of over…
Fashion and lifestyle destination Myntra and video streaming platform Voot are set to present Myntra Fashion Superstar Season 3, exclusively on Myntra Studio on the Myntra App and Voot on 11th November, 2021. With an aim to provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess, the third season of Myntra…
The Indian Railway Catering & Tourism Corporation (“IRCTC”) and Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, are working together to provide passengers with greater trust in communication. Truecaller’s verified identity will reduce fraud by assuring people that critical communication like booking details & PNR (Passenger Name Record) status are being delivered by IRCTC and…
Ravi Kallayil, Sara Kilgore and Pavan Kareti have a collective experience of three decades, working with global footwear brands such as Nike and Adidas. In 2020, the trio quit their dream jobs to build an innovative Made-in-India footwear brand, designed specifically for Indian children, at an accessible price. Since then, they have been doing extensive…
Amidst the burgeoning short content fever that has engulfed the nation, India’s popular short video app Moj unlocked a new horizon with the exclusive release of Sonakshi Sinha’s ‘Mil Mahiya’ on the app. Within just a month of its release, Mil Mahiya has crossed a staggering 3.2 Billion total video plays till date on the app itself,…
Godrej Nupur, the largest henna brand in India from Godrej Consumer Products Ltd (GCPL), announced the appointment of popular Bollywood actress Shilpa Shetty as the brand ambassador for Godrej Nupur Natural Henna based hair colour. This association is to drive penetration of the brand’s mehendi based powder hair colour across urban and rural markets. Godrej…
My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador. Siraj, who plays for Indian team and represents Royal Challengers Bangalore in the IPL, is recognised as one of the upcoming stars and amongst the best quick bowlers in world cricket. His most notable performance came earlier this…
Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as Head of Marketing& Growth. Kagalwalla comes with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brands communication in the healthcare space through innovative and thoughtful brand strategies. Prior to Onsurity, Kagalwalla was working with several…
: Dabur Red has released a new set of films under its popular cricket-led content series “#SabkoChabaJaayenge” this T20 World Cup 2021 season. Conceived to capture superiority of the Indian cricket team and the brand promise of healthy and strong teeth, Ogilvy coined the colloquial expression of #SabkoChabaJaayenge and created the fun character of ‘Chaubey…
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